Social and Digital Marketing Professional DMI Pro/AMA Certification

Prove your knowledge through this micro-credential and enhance your current career path!

Upskill to remain relevant in an ever-changing field, learn key social and digital media marketing strategies and implement them immediately to expand your career and grow your business.

What are the benefits of Digital Marketing Institute (DMI) Pro/AMA Certification? Two Great Marketing Leaders. One Powerful Course. Get the two top Digital Marketing Certifications in the USA, Canada and Mexico and gain all the power of DMI partnered with the American Marketing Association. Learn with The College of Westchester through CWPro and gain the advantage of over 100 years of career-focused education experience.

The Social and Digital Marketing Professional Certification Micro-Credential course has five modules of material, totaling around 40-50 hours of content that is asynchronous, self-paced, potentially leading to the DMI Pro and American Marketing Association dual certification. To obtain DMI Pro and AMA certification, you will need to obtain 80% overall grade on the assessments in the course, then take the exam at a Pearson testing center and score an 80% or higher. You will have access to two hours for up to ten weeks of (optional) Guide-on-the-Side mentoring online, synchronous interaction. Office hours and content power hours sessions ensure maximum learning benefit to you and at the same time make it easy for you to learn at your own pace and time.

Who should take this course?

• Those in traditional marketing careers who are looking to update their skillset.
• Marketers working in Management and Senior Management.
• Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
• Entrepreneurs and small businesses owners.
• Anyone hoping to implement an up to date digital strategy for their company.

Course Overview

Introduction to Digital Marketing

How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?

You will go through the basics, keeping things clear and actionable. Learn about Principles of Digital Marketing, Developing Objectives, Connecting with the Customer, Digital Research and Cultural Research. The knowledge check will ensure you understand these concepts.

Content Marketing

Learn to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. You will learn about Content Marketing Concepts and Strategy, Publishing and Distributing Content, Creating and Curating Content, Developing a Content Marketing Plan, Using Content Research to Find Opportunities and Metrics and Performance. The knowledge check will ensure you understand these concepts.

Social Media Marketing

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. You will learn about Key Social Platforms for Digital Marketing, Developing Data-Driven Audience and Campaign Insights, Creating and Optimizing Social Media Campaigns, Growing and Engaging an Audience and Setting up a Social Media Experience for a Business. The knowledge check will ensure you understand these concepts.

Search Engine Optimization (SEO)

Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimize rankings and then convert visitors to customers. You will learn about SEO Fundamentals, Measuring SEO Performance, Optimize Organic Search Ranking, Keywords and SEO Content Plan, and Aligning SEO and Business Objectives. The knowledge check will ensure you understand these concepts.

Paid Search (PPC) using Google Ads

Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimize campaigns, track conversions, and measure your ROI. You will learn about Fundamentals of Paid Search, Paid Search Campaign Measurement, Search Campaign Management and Paid Search Campaign Creation with Google Ads. The knowledge check will ensure you understand these concepts.

Display and Video Advertising

Learn how to set up, manage and optimize your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. You will learn about Fundamentals of Display and Video Advertising, Creating and Managing a YouTube Channel, Targeting Display and Video Campaigns, Google Display Network and Video Ad Formats, Creating Display and Video Campaigns Measurement and Optimization. The knowledge check will ensure you understand these concepts.

Email Marketing

Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximize open rates and ROI. We also cover marketing automation and the importance of data management regulations. You will learn about Email Marketing Fundamentals, Testing and Optimizing an Email Campaign, Creating an Effective Email Campaign, Email Design, Tools and Strategy and Marketing Automation. The knowledge check will ensure you understand these concepts.

Website Optimization

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers for your business. You will learn about Web Design and Website Optimization, Publishing a Basic Website, Website Metrics and Developing Insight, Design Principles and Website Copy, User-Centered Design and Website Optimization, and Marketing Automation. The knowledge check will ensure you understand these concepts.

Analytics with Google Analytics

Unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. Web Analytics Fundamentals, Monitoring Campaigns with Google Analytics Reports, Analyzing and Recording Google Analytics Data, Creating and Configuring a Google Analytics Account and Setting Goals with Google Analytics. The knowledge check will ensure you understand these concepts.

Digital Marketing Strategy

Underneath your digital activity, you need solid objectives. Develop a clear vision of your strategy, and make it actionable with budget, channel and media plans, KPIs and more. You will learn about Digital Strategy Fundamentals, Digital Strategy Research, Executing a Digital Marketing Strategy, Setting Strategy Objectives and KPIs, Developing a Creative Strategy and Communicating a Digital Marketing Strategy. The knowledge check will ensure you understand these concepts.

Badges & Certifications

Upon completion of the course material with an 80% or above, you will receive a CWPro Social Media micro-credential badge. To obtain DMI Pro and AMA certification, you will need to obtain 80% overall grade on the assessments in the course, then take the exam at a Pearson testing center and score an 80% or higher. When you pass the DMI Certification exam, you will be issued their DMI and AMA Certification via email.