The Abu Dhabi School Of Management
Master of Business Administration (Sports and Events Management Concentration)
Abu Dhabi, United Arab Emirates
MBA
DURATION
15 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
AED 110,000
STUDY FORMAT
On-Campus
Abu Dhabi is fast becoming a global hub for major sporting and cultural events, hosting world-class events, such as the Formula 1 Abu Dhabi Grand Prix, UFC Fight Island, the Mubadala World Tennis Championship, as well as large-scale international music events.
The government’s investment in state-of-the-art venues, tourism, and event infrastructure, aligned with UAE Vision 2030, creates expanding opportunities for skills development in event planning, sponsorship, venue management, and sports marketing.
Outstanding Scholarships
Offered to undergraduate applicants with outstanding academic records. Applicants would need to demonstrate evidence of achieving at least an average of 98% or above in their Secondary School Certificate and an IELTS score of 6.0 or higher. Successful students shall be eligible to have their tuition for the first Semester waived.
Merit Scholarships
Offered to applicants with exceptional academic records. For graduate students to apply, students must show evidence of achieving at least an undergraduate CGPA of 3.50 and an IELTS score of 6.0 or higher. Successful students are eligible to receive up to 30% off tuition. For undergraduate students, students would need to demonstrate evidence of achieving at least an average of 95% or above in their Secondary School Certificate and an IELTS score of 5.5 or higher. Successful students shall be eligible to receive up to a 50% reduction in tuition for the first Semester.
Excellence Scholarships
Offered to applicants with excellent academic records. For graduate students to apply, students must show evidence of achieving an undergraduate CGPA between 3.20 to 3.49 and an IELTS score of 6.0 or higher. Successful students shall be eligible to receive up to 25% off tuition. For undergraduate students, students must demonstrate achieving at least an average of 90% or above in their Secondary School Certificate and an IELTS score of 5.5 or higher. Successful students shall be eligible to receive up to a 30% reduction in tuition for the first semester.
Good Standing Scholarships
Offered to undergraduate applicants with good academic records, as follows:
- Students who demonstrate evidence of achieving at least an average of 85% or above in their Secondary School Certificate and an IELTS score of 5.5 or higher shall be eligible to receive up to a 20% reduction in tuition for the first semester.
- Students who demonstrate evidence of achieving at least an average of 75% or above in their Secondary School Certificate and an IELTS score of 5.5 or higher shall be eligible to receive up to a 10% reduction in tuition for the first semester.
Term 1: Fall
- Research Methods for Business
- Innovation & Entrepreneurship
- Marketing Management
- Strategic Management
Term 2: Winter
- Financial Management
- Operations Management
- Managerial Economics
- Strategic Sports and Event Management
- Signature Learning Experience I
Term 3: Spring
- Sports and Event Marketing and Sponsorship
- Research-based Consultancy Project I (Proposal) - in the concentration area
- Signature Learning Experience II
Term 4: Summer
- Operations and Logistics in Sports and Events
- Risk and Legal Aspects in Sports and Events
Term 5: Fall
- Financial Management in Sports and Events /or International Study Trip
- Research-based Consultancy Project II (Final) - in the concentration area
- Critically analyse the opportunities in a variety of contexts using innovative approaches to create value for stakeholders and society.
- Demonstrate the ability to make decisions based on ethical values and social awareness in business contexts.
- Review multiple theories and perspectives for the interpretation of comprehensive challenges to the business.
- Evaluate the use of appropriate research approaches and tools to generate sustainable business solutions in domestic and global contexts.
- Combine relevant theoretical advances with functional business skills to construct timely and informed decisions reflecting entrepreneurial thinking.
- Develop advanced skills, such as those relating to team management, leadership, and digital transformation, to manage complex situations in various business contexts.