Texila American University

Certificate in Middle Strategic Management

This course gives participants a pragmatic view of general management and helps them have a detailed understanding of the concept of strategy, the strategic implementation process and its impact on the functional, divisional and corporate levels of an organization.

• Attempts to facilitate understanding of the concept of strategy, strategic process and its impact on functional, divisional and corporate levels among students.
• Appreciate the concept and meaning of strategy, its development and implementation.
• Gain insight into strategy implementation and control measures for effective decision making.
• Understand the science behind formulating, implementing, and evaluating cross-functional decisions that lead the business to achieve its long-term and short-term goals.