Texila American University
Certificate in Consumer Behaviour
DURATION
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LANGUAGES
English
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
About: The Certificate in Consumer Behaviour provides insights into consumer decision-making and behavior. It's designed for those looking to understand the psychological and social factors that influence purchasing choices. This program covers essential theories and practical applications through a mix of lectures and case studies.
Career Outcomes: Graduates can pursue careers in fields such as marketing, advertising, brand management, consumer research, and market analysis. They may also find roles in consultancy, helping businesses understand consumer preferences and develop strategies accordingly.
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Introduction
Consumer behaviour is a field of study that focuses on the individuals, groups and organizations and the processes that the consumers use to choose, procure and use the products or services. Consumer behaviour as a specialized branch of study incorporates the concepts from psychology, sociology, anthropology, marketing, economics, behavioural sciences, decision making science and the core management.