Texas Tech University Sport Management, B.S. / Sport Management, M.S.
Texas Tech University

Texas Tech University

Sport Management, B.S. / Sport Management, M.S.

Lubbock, USA

BSc

English

Full time

Sep 2026

On-Campus

Key Summary

About: The Sport Management pathway at Texas Tech University links a B.S. in Sport Management to an M.S. in Sport Management, providing a route from undergraduate to graduate study. The B.S. covers event planning, sports marketing, facility management, and business fundamentals through coursework and internships. The M.S. adds strategic management, sports finance, ethics, and research to deepen leadership and skills for sport management.

Career Outcomes: Graduates can work in professional, collegiate, or community sports as event manager, sports marketing manager, facility operations director, athletics administrator, or sport finance analyst; they may also enter governance, policy, or consulting roles and management.

The program in Sport Management offers students a clear pathway from undergraduate to graduate studies, focusing on preparing them for various careers in the sports industry. The Bachelor of Science (B.S.) in Sport Management emphasizes foundational knowledge in areas like event planning, sports marketing, and facility management. Students gain practical skills through coursework, internships, and projects that help them understand how sports organizations operate and succeed. The program aims to build leadership abilities and deepen understanding of the business side of sports, equipping students to handle real-world challenges in a competitive industry.

The Master of Science (M.S.) in Sport Management is designed for those wanting to advance their expertise and leadership roles in sports organizations. It offers a more intensive curriculum with higher-level coursework in areas like strategic management, finance, and ethics within sports. Students often engage in research projects and internships to apply what they’ve learned and develop their professional network. The combined program aims to streamline the transition from undergraduate study to a master’s level, providing a deeper understanding of the industry’s demands and preparing students for roles that require advanced knowledge and skills in sport business management.

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