Music, B.A.: Commercial Music Concentration
Lubbock, USA
BA
DURATION
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
On-Campus
Key Summary
About: The B.A. in Music, Commercial Music concentration at Texas Tech University blends performance, music theory, ear training, and digital audio production with music business courses in marketing, entrepreneurship, and copyright. Students use recording studios, join ensembles, and take internships to build technical skills, sound engineering, and industry networks. The curriculum balances artistry, technology, and business to prepare graduates for the modern music industry and beyond.
Career Outcomes: Graduates pursue roles such as music producer, recording engineer, artist manager, and music entrepreneur. They work in studios, production, media, and publishing, using skills in mixing, audio editing, copyright management, and marketing.
The Bachelor of Arts in Music with a concentration in Commercial Music is designed to prepare students for careers in the music industry by combining performance, technology, and business skills. The program involves coursework in music theory, ear training, and performance, along with classes focused on the technical aspects of music production, sound engineering, and digital audio. Students also explore various commercial music genres and learn about the industry’s business side, including marketing, entrepreneurship, and copyright law. The goal is to help students develop both their artistic talent and practical knowledge needed to succeed in the competitive world of music.
Throughout the program, students have opportunities to participate in ensembles, internships, and other hands-on experiences that connect classroom learning to real-world applications. They can also access resources like recording studios and industry contacts, which enhance their practical skills and professional networks. The curriculum aims to provide a balanced education, emphasizing creativity alongside technical proficiency and business understanding. This prepares graduates to pursue careers in areas such as music production, recording, artist management, and media. The program is designed to support students in building a versatile skill set that can adapt to the evolving music industry landscape.
