Fashion Merchandising, B.S.
Lubbock, USA
BSc
DURATION
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
On-Campus
Key Summary
About: The Bachelor of Science in Fashion Merchandising at Texas Tech University prepares students for fashion retail. The program covers fashion buying, visual merchandising, product development, retail management, market trend analysis, merchandise selection. Classroom instruction combines with practical experience and internships to build skills in consumer behavior, marketing, sales, and business management. Students learn merchandise planning, trend analysis, and visual display techniques to prepare for roles in buying, merchandising, operations, and entrepreneurship.
Career Outcomes: Graduates can pursue roles such as fashion buyer, visual merchandiser, product developer, retail manager, and entrepreneur, working in retail, e-commerce, brand management, wholesale, or merchandising analysis.
The Bachelor of Science in Fashion Merchandising prepares students for careers in the fashion retail industry by teaching them how to manage and promote fashion products. The program covers a broad range of topics including fashion buying, visual merchandising, product development, and retail management. Students learn how to analyze market trends, select merchandise, and create appealing displays that attract customers. The curriculum combines classroom instruction with practical experiences to help students develop skills essential for success in a competitive field.
The program also emphasizes understanding consumer behavior and developing skills in marketing, sales, and business management. Students have opportunities to participate in internships, gaining real-world insight into the fashion industry and building valuable professional connections. This program aims to equip students with both the creative and analytical skills needed to succeed in various roles within fashion retail, from buying and merchandising to management and entrepreneurship. It’s designed to support students through hands-on learning, preparing them to enter a dynamic and evolving industry.
