Texas Tech University
Fashion Merchandising, B.A.A.S.

Lubbock, USA

DEGREE TYPE

DURATION

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

Sep 2026

STUDY FORMAT

On-Campus

Key Summary

About : The Bachelor of Applied Arts and Sciences in Fashion Merchandising (B.A.A.S.) offers a comprehensive curriculum that prepares students for various roles in the fashion industry. The program focuses on essential topics, including marketing, retail management, and trend forecasting. Students engage in hands-on learning experiences and have the opportunity to explore fashion history and consumer behavior.

Career Outcomes : Graduates can pursue career opportunities in areas such as fashion buying, visual merchandising, retail management, and brand development. The skills gained from this program position students well for roles in both corporate and entrepreneurship settings within the fashion sector.

The Fashion Merchandising, B.A.A.S. program prepares students for careers in the dynamic world of fashion retail, buying, and product development. The curriculum combines core business courses with specialized classes in fashion marketing, visual merchandising, and product development. This setup aims to give students practical skills and industry knowledge, so they’re ready to hit the ground running in roles like fashion buyer, merchandise planner, or retail manager. Students also gain hands-on experience through internships and projects, helping them build connections and confidence before they graduate.

The program emphasizes staying current with industry trends and technology while encouraging creativity within business practices. It provides a strong foundation in areas like consumer behavior, marketing strategies, and supply chain management, all tailored to the fashion industry. Students are supported in developing their critical thinking, problem-solving skills, and professional portfolio, making them more competitive after graduation. The overall goal is to equip students with not just knowledge but also the ability to adapt and thrive in an ever-changing fashion market.

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