Event Management, B.A.A.S.
Lubbock, USA
BA
DURATION
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
On-Campus
Key Summary
About: The Bachelor of Arts and Bachelor of Applied Arts and Sciences in Event Management trains students to plan, coordinate, and oversee events from community festivals to corporate conferences. It emphasizes budgeting, marketing, leadership, logistics, venue management, communication, customer service, teamwork, and event technology, with hands-on internships and project-based learning. The flexible curriculum prepares students from varied backgrounds for entry-level roles or further study.
Career Outcomes: Graduates can pursue roles such as event planner, event coordinator, venue manager, or meeting and convention planner, and related roles in marketing, sponsorship, operations, guest services, using skills in logistics, budgeting, vendor, client management.
The Bachelor of Arts and Bachelor of Applied Arts and Sciences in Event Management prepares students to plan, coordinate, and oversee a variety of events, from community festivals to corporate conferences. The program emphasizes practical skills like budgeting, marketing, and leadership, along with an understanding of logistics and venue management. Students gain hands-on experience through internships and project-based learning, helping them build confidence and competence in managing real-world events. The curriculum is designed to be flexible, allowing students from different backgrounds to develop core competencies in event planning and management.
This program also stresses the importance of communication skills, customer service, and teamwork, recognizing these as vital for success in the event industry. As part of their education, students learn about different types of event settings and the role of technology in organizing events. The coursework aims to prepare students for entry-level roles in event planning or to continue further studies. Overall, the program supports students in developing a comprehensive skill set that can adapt to the evolving needs of the entertainment, hospitality, and corporate sectors.
