Technological University of the Shannon - TUS
MSc in Digital Marketing and Analytics
Limerick, Ireland
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2027
TUITION FEES
EUR 14,500 *
STUDY FORMAT
On-Campus
* non-EU annual fee
Key Summary
About: The MSc in Digital Marketing and Analytics at Technological University of the Shannon (TUS) is a one-year multidisciplinary programme focused on data analytics, social media management and strategic marketing. It uses real companies, online delivery and digital technology. Assessment is by practical project work; there are no exams. Small classes give one-to-one contact. TUS has principal campuses in Limerick and Athlone.
Career Outcomes: Graduates can take roles in digital content management, online sales and advertising, social media and search marketing, PPC/SEO management and global strategic development. Jobs include digital marketing manager, social media strategist, SEO/PPC specialist and digital analyst.
This highly practical, one-year programme is built on a multidisciplinary foundation, with a focus on data analytics, social media management and strategic marketing. The programme uses real-life companies, online delivery and cutting-edge technology to make the content more relevant and accessible for all types of learners. There are no exams in this programme, only practical project work is used to assess students. Class size is kept low to provide students one-to-one contact with supervisors and lecturers.
Course Modules
Year 1
- Digital Marketing Strategy
- Social Media Law and Regulation
- Digital Marketing Analytics and Visualisation
- Social Media Marketing, Digital Advertising and Artificial Intelligence
- Organic & Paid Search Strategies
- Digital Design and E-commerce
- Dissertation (Elective)
- Digital Consultancy Project (Elective)
Scholarship Application Decision & Conditions
- The TUS Global Office will make the final decision on scholarships that non-EU students qualify for.
- Students are limited in the combination of scholarships they can receive. The maximum scholarship awarded (excluding the homecoming and partnerships scholarship) is €4,000.
- Scholarships are awarded at the point of application.
- The tuition fee applicable at the time of entry will remain fixed for the full duration of a student’s programme of study.
- Students will retain the scholarship awarded to them at the point of admission throughout their time at TUS (with the exception of subsequent years of the Nursing undergraduate programme).
- Scholarships only apply towards the first sitting of a credit. Repeat and attend fees are calculated on the basis of the gross fee, and do not take into account scholarships previously awarded. Please refer to the TUS Fee Schedule for more information on repeat and attendance fees
This programme would be of benefit to anyone interested in an executive level career in Digital Content Management, Online Sales and Advertising Planning, Social Media and Search-driven Marketing, Pay-Per-Click and Search Engine Optimisation Campaign Management, Global Strategic Development and related areas.
This page walks you through applying to study at TUS via our Online Application Portal. From creating your account, submitting your application and uploading your documents on the TUS Global online application portal, whether you’re applying directly.