Technical University of Liberec

Master in Business Administration

The study programme of Business Administration prepares graduates to solve economic situations in enterprises at the middle and upper management level. Graduates become acquainted with managing the processes of strategic and innovative management in the area of business economics, financial management, marketing operations, and managerial decision-making using selected quantitative methods.

The specialization of Management of Business Processes provides graduates with the knowledge of corporate project management using support software tools. Moreover, graduates acquire the principles of environmental management, auditing, controlling, and modern tools and quality management systems.

The specialization of Marketing and International Trade familiarizes graduates with the concept of customer value as a tool of competitive advantage of companies and marketing strategic management of the company, knowledge of brand marketing, forms and instruments of marketing communication of the company, functions and features of the single internal Europen market and EU external economic relations, business and orientation in the International business environment.