Toulouse, France
DEGREE TYPE
MSc
DURATION
24 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 19,500 / per course *
STUDY FORMAT
On-Campus
* Tuition fee
Key Summary
Introduction
The MSc Communication & Brand Content program at TBS Education is designed to prepare students for careers in marketing, communication, and brand content management. The program equips students with the strategic and creative skills required to develop impactful communication strategies, manage brand content, and execute campaigns across various media platforms.
The program is offered as either a 2-year program, or a 1-year program, granting a Master’s degree.
Program Structure:
Year 1 – International Pre-Master: Semester 1 (September to December): Online core courses. Semester 2 (January to April): On-campus studies in Toulouse or Barcelona. Semester 3 (May to August): Optional 1-4 month internship in France, Spain, or internationally. This year is a gateway to the MSc for students with a 3-year Bachelor’s degree (180 ECTS).
Year 2 – Master of Science: Semesters 1 & 2 (September to March): Specialized courses in communication and brand content, professional expertise development, soft skills certification, and a company consulting mission. Semester 3: Mandatory 6-month internship accompanied by the completion of a master’s dissertation.
Strengths
With blogs, social media, and smartphone-driven transparency, companies must adapt quickly. This program equips students with a 360° client perspective and the skills to align digital marketing with product creation, branding, and sales. Through brand management and relationship marketing, students transition from product-focused to customer-centered strategies, mastering market analysis, communication, distribution, and innovative business models within the SM² Cluster.
- Duration: 12 months
- Campus: Toulouse
- Language: English
- Mode: Full-time
- Intake: September 2025
Admissions
Curriculum
Program Structure
The MSc program adopts an operational approach in its pedagogy. As the name suggests, the program follows a tri-fold approach focusing on communication, marketing, and management.The Master of Science Communication & Brand Content is composed of the following elements:
- General education courses in Multicultural Management, Business Strategy, Leadership and HR, Financial Control and International Marketing.
- Specialized marketing courses taught by academics in the fields of Innovation Marketing, Consumer Behavior, Relationship Marketing, and Data Analytics.
- Specialized courses taught by professionals in the fields of Communication Tools, Branding, Digital Communication, Internal Communication, Crisis Communication Clients, Agencies, Public Relations, Influence Communication, and International Communication.
- Electives taking place in Toulouse, Paris, Casablanca and Barcelona.
Lecturers
- TBS permanent faculty who couple their teaching methodology with current research.
- Industry professionals working in sectors such as Aeronautics (Airbus), Data Analytics.
- Visiting professors from top universities in France and abroad.
Courses
- Understanding consumers and customer behaviors and expectations
- Elaborating the marketing strategy and stimulating innovation
- Deploying the marketing strategy
- Investigating what drives financial and managerial performance
- Communication strategies
- Communication tools and techniques
- Adopting a sustainable and international perspective in marketing and communication
- Marketing and consumer research methods and dynamics
Program Outcome
Objectives
- Identifying strategic areas, designing innovative offers, and optimizing development for a company by knowing how to continuously measure performance and arbitrate between the different channels of distribution and communication.
- Redesigning the organization of the business in order to better communicate a brand in both the BtoC & BtoB framework.
- Acquiring expertise on today's and tomorrow's challenges specific to the communication sector, with an understanding of the synergies between departments and stakeholders and how to manage the new appropriate technologies for the internationalization and digitization of a company or product.
Program Tuition Fee
Scholarships and Funding
To assist our students financially, we offer the following discounts for our Master of Science programs. Please bear in mind that discounts and offers of financial support are exclusive and cannot be combined together.
Early Bird Discount
You can get a 10% discount on your tuition fees if you apply and pay before December 31st. Please note that this is the only discount which may be cumulated with others.
Partner University Discount
Students from TBS partner universities and/or students having spent one semester at a TBS campus as part of an exchange program receive a 10% discount on their tuition fee.
Sibling Discount
If you have a brother or sister who is currently enrolled in a TBS program, you will receive a 15% discount on your tuition fees.
Special Discount
You can get this 15% discount based on the excellence of your grades and overall profile. (limited)
Couples Discount
If you’re married/have a child together and both apply for a TBS program for the same year, you will receive a 20% discount on the tuition fees of one of the programs.
Excellence Discount
You can get this 25% discount if you have >610 GMAT score or >75% GPA ; 7.0 IELTS; a great performance during the interview. (limited)
Impact Discount
You can get this 25% discount if you have a strong environmental/humanitarian/CSR project and a good academic file. (limited)
External Scholarships
A number of French associations also award scholarships to international students studying in France:
Eiffel Scholarship
The Eiffel Excellence Scholarship Program is managed by the French Ministry of Europe and Foreign Affairs to enable French higher education establishments to attract top foreign students to enroll in French Master’s and PhD courses.
The application process for the Eiffel scholarship is extremely selective. Candidate students must be non-French and be less than 25 years old while they must prove excellent academic results. This scholarship can award up to €1,000 per month to successful candidates.
Campus France Scholarship Information
International students wishing to study in France can also apply for a choice of national scholarships. For more information contact Campus France.
Accreditations
Career Opportunities
- Product Manager
- Marketing/Communication Manager
- Marketing Analyst
- Market Research Analyst
- Market Research Manager
- Brand Manager
- Marketing Manager
- Community Manager
- Web Strategy Manager
- Category Manager
- Internal/External Communication Manager