Master of Science in Digital Transformation & Business Innovation

The Master of Science in Digital Transformation & Business Innovation follows the new business paradigm, establishing digital strategies and data analytics right in the middle.

The course takes place over 3 terms. Thus, during the 1st term and 2nd term, you will learn concepts such as digital technologies, digital strategies, Generative AI (eg ChatGPT) and Data Governance along with the most advanced data-based tools such as Microsoft Azure and Tableau.

Moreover, you will work on a Company Consulting Project to put into practice what you have learned in class with a real-life company. Finally, you will embark on a Learning Trip.

In the final 3rd term, you will be requested to prepare a Master’s Dissertation. Also, you will have the opportunity to undertake a 4-to-6-month internship in a top national or international company.

Embedded in the program course, you will benefit from the Soft Skills Certificate and our Optional Language Course.

Professional Expertise

This academic block of the MSc Digital Transformation & Business Innovation program is divided into 8 academic units, created to provide you with sound fundamentals in those high-demand industries.

• Digital Technologies & Innovation
• Digital Business Strategy
• Data Governance
• Customer Behavior in the Digital Age
• Digital Transformation Management
• Data Analytics & Framework
• International & Emerging Trends
• Research Methods & Dynamics

Company Consulting Mission (Sesame)

You will become a consultant during a two-week, real-life, transversal, consultancy assignment!

A TBS partner company will submit a topical strategic issue to the class in a letter of engagement.

With support from TBS professors, students will work on a strategic diagnosis to analyze the company’s competitive position. Finally, they will propose strategic and operational recommendations to meet the challenges faced by the company.

This hands-on project will allow you to put into practice the skills and knowledge you have obtained during your MSc program.

Below are some examples of TBS partner companies that have collaborated with students in previous years:

• Aerospace Valley
• Airbus
• Cap Gemini
• Comtesse du Barry
• Continental Automotive
• EY
• Hilti
• Mars Petfoods
• Motorola
• Thalès
• Rockwell & Collins

Soft Skills Certificate

During this module of the MSc Digital Transformation & Business Innovation program, you will develop your management and leadership abilities in terms of people and behavioural skills that will help you effectively manage your career in the digital and innovation fields. This certificate related to the digital and innovation master's was designed by 26 professors together with leadership and management professionals, in collaboration with TBS Career Service.

• Management & Leadership Skills
• Career Agility

Master’s Dissertation

You will be asked to write an individual dissertation on a current marketing issue in the digital and/or innovation fields from an academic or professional perspective. You will be contributing to the study, analysis, formalization, and abstraction of the identified issue. The write-up should reflect the following:

• Motivation: Justifying the choice of the research problem or issue
• Resourcefulness: Ability to start and conceptualize a piece of research
• Creativity & common sense: Demonstration of a structured and logical methodology
• Cross-functionality: Demonstration of a multidimensional approach to problem-solving

Submitting a suitable master’s thesis is a compulsory requirement for graduation.

Optional Language Course

Make the most of your time in Barcelona by learning Spanish. We offer you the opportunity to take a 40-hour language course for beginners, included in the master’s tuition fee.

If you are planning to undertake your internship in Spain, speaking Spanish would be a highly valuable asset as most companies would expect you to be fluent in this language. That is why we encourage you to benefit from this opportunity.

The course’s timetable is embedded in your MSc Digital Transformation and Business Innovation so that you can combine it with the program’s classes and activities. However, it does not provide you with ECTS credits.

*Please, consider that we require a minimum of 8 students registered to offer each language course.

Optional Internship

You will have the chance to work as an intern at a national or international company over a 4-to-6-month period. This internship is not a mandatory condition for graduation in any of our MSc programs: MSc Fashion & Luxury Marketing, MSc Sustainable Financial Management with Daya Analytics, MSc Digital Marketing and Analytics, MSc Brand Management and Analytics, MSc International Business, and MSc Digital Transformation and Business Innovation.

However, TBS encourages you to undertake an internship to supplement your training with professional experience in the digital and innovation fields, as it would help towards better professional integration.

How do I find an internship?

TBS Career Service will help you develop your skills and provide you with the professional tools you need to find the best internship to fit your career goals. You will also be provided with personalized coaching to get the most out of your internship experience.

Take into account that finding an internship can be a complex exercise that requires perseverance, autonomy, and initiative. This individual project will allow you to boost your employability and become an essential part of the MSc Digital Transformation & Business Innovation program.

Qualification Obtained

Once you have completed your studies, you will obtain the MSc Digital Transformation & Business Innovation private degree*, awarded by TBS Education. The corresponding diploma will be awarded in October of the graduation year.

*Private degrees, also known as in-house degrees, are qualifications awarded by a private educational institution, such as TBS Education, rather than a government or public university.

Upon the successful completion of the MSc Digital Transformation & Business Innovation, you will be able to pursue a career in professional positions related to the world of digital technologies and innovation.

What kind of jobs can you get with a Digital Transformation & Business Innovation degree?

• Digital Transformation Manager
• Digital Transformation Consultant
• Project Analyst
• IT Project Manager
• IT Consultant
• IT Strategist
• IT Strategy Consulting
• Data Transformation Officer