Master of Science in Cultural Management: Music, Screen and Video Games
Barcelona, Spain
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
01 Oct 2026
TUITION FEES
EUR 19,500 / per year *
STUDY FORMAT
On-Campus
* annual tuition : 19,500 EUR to 25,650 EUR | For holders of a 3-year bachelor’s degree: 25,650€ for the 2-year track (official degree) 18,500€ for the 1-year track (private degree with Preparatory Program) For holders of a 4-year bachelor’s degree:
The MSc Cultural Management: Music, Screen & Video Game at TBS Education Barcelona turns your passion for music, film, TV, and gaming into a professional pathway.
Located in Barcelona, a European hub for digital arts and innovation, this master’s program blends cultural insight, technology, and strategic management to prepare you for leadership in today’s creative industries.
Through hands-on projects and internships with top companies, you’ll gain the skills and experience to thrive in the fast-growing music, screen, and gaming sectors.
Strengths of this program:
- Cross-disciplinary approach: Integrates cultural insight, technological innovation (including AI and blockchain), and strategic management tailored for the interconnected music, film/TV, and video game industries.
- Experienced faculty & industry connections: Students learn from practitioners and internationally recognized academics, and benefit from strong links with key organisations in the creative industries.
- Practical, hands-on experience: The curriculum includes real-world projects, company consulting missions, a 6-month curricular internship, and opportunities like company visits and masterclasses.
- Career launch-pad for growing sectors: The programme prepares you for roles such as project/production manager, digital marketing officer, talent & artist relations, financing & strategic support, events & live sector in high-growth creative industries.
- Strategic location: Based in Barcelona — a European hub for digital arts, technology, and creative industries — offering a vibrant environment for networking, innovation, and career advancement.
At TBS Education, we offer the following discounts and scholarships to help you financially when studying any of our MSc programs.
General conditions
- If you meet the requirements to apply for any of the scholarships/discounts available, you should inform the Admissions team after completing your application. You will not be able to apply for any scholarships/discounts after enrolling in the program.
- Please consider that the scholarships/discounts are exclusive and cannot be combined with any other offer, except for the early bird discount.
The scholarships presented below are common to all MSc programs.
Early bird discount
You can get a 10% discount on the first-year tuition fee of your MSc program if you enroll before the 20th of February 2026.
*In case of the private degree, the early bird discount will be until the January 23rd.
Please note that this is the only discount that can be used in conjunction with other discounts or scholarships.
Siblings discount
If any of your siblings enroll in any of the TBS Education programs of higher education in the same academic year, you will get a 15% discount on the first-year tuition fee of your MSc program.
Application fee waiver
If you are in any of the following cases, you will be exempt from paying the application fee (100€) when you complete your application:
- You are coming from a triple-accredited university.
- You are a TBS Summer School alumnus or alumna.
- Your come from a Partner University.
Program content
The MSc Cultural Management: Music, Screen & Video Game program unfolds over two semesters, combining industry-specific knowledge with managerial expertise to prepare you for leadership in the music, screen, and video game industries.
At the end of the MSc, students will be able to offer their skills in cultural project management, mainly in the field of production, marketing or communication activities.
The master in Cultural Management takes place over 3 terms.
Thus, during the 1st term, you will learn Professional Expertise, working on a unique mix of academic skills and soft skills that will cultivate a 360 profile that companies are looking for.
In the 2nd term in our business school, you will continue deepening concepts all of them revolving around the cultural and creative industries field. Moreover, you will work on a Company Consulting Project to put into practice what you have learned in class with a real-life company.
In the 3rd term of the MSc Cultural Management: Music, Screen and Video Games program, you will need to work on your Master’s Dissertation, supported by the TBS Education faculty. Additionally, you will have the chance to undertake a 6-month curricular internship in a renowned national or international company.
Throughout the Cultural Management master’s program, you will also benefit from the Soft Skills Certificate. Furthermore, you will have a variety of complementary activities to enhance your professional integration:
- Engage in meet-ups with Senior Professionals.
- Attend Masterclasses led by industry experts.
- Explore real-world applications with Company Visits.
- Expand your global reach with an Optional Language Course.
These activities are designed to provide practical experiences and valuable networking opportunities, ensuring you are well-prepared for success in your career.
Professional expertise
This academic block of the MSc Music, Screen & Video Game Industries Management is divided into 8 units designed to provide robust fundamentals in this area.
- Multidisciplinary Perspectives on Music, Screen & Game Industries
- Talent & Live Performance Management
- Funding & Financial Strategy
- Distribution & Marketing Strategies
- Screen & Production Project
- Tech & Sustainability in MSG Industries
- International Partnerships & Distribution
- Conducting Research in Cultural & Creative Industries
Company Consulting Mission (SESAME)
Put your consultancy skills to the test for two weeks during a hands-on, transversal consultancy assignment!
You will be sent a letter of engagement from a TBS partner company representative about a current strategy issue.
Students enrolled in the MSc in Music, Screen & Video Game Industries Management will be guided by TBS Education professors as they develop strategic analyses of the cultural and creative sectors.
Working on real-world projects, they will assess the positioning of organizations within the interconnected ecosystems of music, film, TV, and video games. From there, they will design innovative strategic and operational actions to help these organizations tackle industry-specific challenges, such as digital transformation, new revenue models, and sustainable production practices.
This hands-on project will allow you to put into practice the skills and knowledge you have obtained during your MSc program.
Soft Skills Certificate
During this unit, you will strengthen the management and leadership skills essential for thriving in the cultural and creative industries, with a focus on the interpersonal and behavioral abilities needed to advance your career in music, screen, and video games management.
This certificate, integrated into the MSc in cultural management program, has been designed in collaboration with over 25 lecturers, industry professionals, and TBS Career Services to provide you with practical tools and guidance for leading teams, managing talent, and navigating the unique challenges of these fast-evolving creative sectors.
- Management and Leadership Skills
- Career Agility
Complementary activities
These activities are intended to give you additional tools to improve your professional skills for better integration in the world of brand management and creativity.
- Meet-ups with Senior professionals
- Masterclasses
- Company visits
- Optional Language Course
Master’s Dissertation
You will need to write an individual dissertation on a current brand management issue from an academic or professional perspective. By doing so, you will contribute to the study, analysis, formalization, and abstraction of the issue in question. The dissertation should include the following:
- Motivation: Justifying your choice of the research issue
- Resourcefulness: Ability to start and plan a research article
- Creativity & common sense: Showing a structured and logical methodology
- Cross-functionality: Demonstrating a multidimensional approach to problem-solving
You must submit a suitable master’s thesis to graduate.
Curricular Internship
During this master’s degree in brand management, you will be given the chance to complete an internship at a company in Spain or abroad over a 6-month period.
How do I find an internship?
TBS Career Services will help you develop your skills and give you the professional tools you need to find the right internship for your career goals, while you are studying your digital marketing master. You will also be offered personalized coaching to ensure you make the most of your internship experience.
Finding an internship can be difficult as it requires perseverance, autonomy, and initiative. You will receive support for this project during the Career Services workshops, which will help you boost your employability.
- Project & Production Management: Junior Project Manager, Production Coordinator, Assistant Line Producer.
- Marketing, Communication & Distribution: Digital Marketing Officer, Distribution Assistant, Social Media Officer.
- Talent & Artist Relations: Assistant Artist Manager, Booking Assistant, Artist Relations Coordinator.
- Financing & Strategic Support: Sponsorship Assistant, Junior Business Affairs Officer, Junior Analyst.
- Events & Live Sector: Live Production Assistant, Programming Assistant, Audience Relations Officer.