TBS Education in Barcelona
Master of Science in Brand Management and Creativity

Barcelona, Spain

DEGREE TYPE

MSc

DURATION

1 up to

2 years

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

Request application deadline

EARLIEST START DATE

01 Oct 2025

TUITION FEES

EUR 18,500 / per year *

STUDY FORMAT

On-Campus

* - For holders of a 3-year bachelor’s degree: 28,500€ for the 2-year track (official degree) 18,500€ for the 1-year track (private degree with Preparatory Program) -For holders of a 4-year bachelor’s degree: 19,500€ for the 1-year track (official de

Key Summary

About : The Master of Science in Brand Management and Creativity focuses on developing innovative strategies for brand-building in a global context. This program emphasizes the intersection of creativity and strategic marketing. Students will engage in hands-on projects and real-world case studies to enhance their problem-solving skills and gain insights into consumer behavior.

Career Outcomes : Graduates can pursue careers such as brand manager, marketing director, creative strategist, or digital marketing specialist. This degree equips students with the skills to work in advertising agencies, corporate branding departments, or consulting firms, enhancing their prospects in the dynamic field of brand management.

Introduction

With a strong emphasis on the creative side of marketing, the MSc Brand Management and Creativity program is the ideal course for those looking to launch their career in the fast-paced branding sector. This master’s in branding combines substantial theoretical anchoring with practical applications alongside professionals and partner organizations.

Our MSc Brand Management and Creativity program offers you a unique opportunity to become an expert at identifying trends and finding creative ways to feed them back to your brand strategy. Based in Barcelona, one of the top 10 city brands globally, this course will equip you with foundational marketing skills and an in-depth approach to long-term strategic brand management.

Everything you need to launch your career in Brand Management!

This rigorous, innovative, and ground-breaking program provides a unique blend of marketing, branding, and creative thinking, perfectly designed for the transformative times we’re living through. Furthermore, this master’s in branding will also allow you to get hands-on practice during an optional 4-to-6-month internship with a top national or international company.

With a practical methodology, the MSc Brand Management and Creativity program will give you the chance to work on practical projects with real companies that will allow you to bring what you have learned in class to life. Each teaching unit combines theory presented by leading experts in their field, with practical projects that run in collaboration with professional and partner organizations.

Reasons to study the MSc Brand Management and Creativity

Benefit from our experienced faculty

The faculty of our MSc Brand Management and Creativity program comprises both industry professionals and world-class educators with exceptional academic and professional credentials. Another huge benefit is that you will take part in a professional mentoring program, which will enhance your soft skills and give you an added edge to find your ideal professional path in the branding industry.
- The faculty of our MSc Brand Management and Creativity program comprises both industry professionals and world-class educators with exceptional academic and professional credentials. Another huge benefit is that you will take part in a professional mentoring program, which will enhance your soft skills and give you an added edge to find your ideal professional path in the branding industry.

A multi-profile program

Although a natural fit for people with a background in marketing who wish to specialize in brand management or seek employment in advertising, this comprehensive program is also open to graduates in Arts and Humanities (e.g., Art History, Sociology, Anthropology, Visual Communication or Design…), who will find in the course a way to transfer their knowledge to a job in marketing or branding.
Also, those with good skills in data analysis, data visualization, or social media content creation will discover an opportunity to develop their critical thinking and creativity.
- Although a natural fit for people with a background in marketing who wish to specialize in brand management or seek employment in advertising, this comprehensive program is also open to graduates in Arts and Humanities (e.g., Art History, Sociology, Anthropology, Visual Communication or Design…), who will find in the course a way to transfer their knowledge to a job in marketing or branding.
- Also, those with good skills in data analysis, data visualization, or social media content creation will discover an opportunity to develop their critical thinking and creativity.

Study visits

Get inspired with some of the largest brands located in Barcelona with the company visits scheduled throughout the academic year. After that, you will be asked to prepare a creative project to be submitted at the end of the year.
- Get inspired with some of the largest brands located in Barcelona with the company visits scheduled throughout the academic year. After that, you will be asked to prepare a creative project to be submitted at the end of the year.

Boost your employability

Studying your MSc in Brand Management and Creativity at one of the best business schools in Europe will, for sure, boost your employability.
The figures tell the story of the impact the course has on graduates’ professional integration, with 97% finding their first job within 4 months of graduation.
- Studying your MSc in Brand Management and Creativity at one of the best business schools in Europe will, for sure, boost your employability.
- The figures tell the story of the impact the course has on graduates’ professional integration, with 97% finding their first job within 4 months of graduation.

Earn a Soft Skills certificate

Our Soft Skills Certificate, which is integrated into the program classes, will allow you to acquire the soft skills that are valued within the branding and marketing world. Not only that, our faculty, in collaboration with TBS Career Services, will provide you with tailored coaching tools to develop your career in brand management and creativity.
- Our Soft Skills Certificate, which is integrated into the program classes, will allow you to acquire the soft skills that are valued within the branding and marketing world. Not only that, our faculty, in collaboration with TBS Career Services, will provide you with tailored coaching tools to develop your career in brand management and creativity.

Admissions

Scholarships and Funding

At TBS Education, we offer the following discounts and scholarships to help you financially when studying any of our MSc programs.

General conditions

If you meet the requirements to apply for any of the scholarships/discounts available, you should inform the Admissions team after completing your application. You will not be able to apply for any scholarships/discounts after enrolling in the program.
Please consider that the scholarships/discounts are exclusive and cannot be combined with any other offer, except for the early bird discount.

Early bird discount

You can get a 10% discount on the total tuition fee of your MSc program if you enroll before the 22nd of March 2024.
Please note that this is the only discount that can be used in conjunction with other discounts or scholarships.

Excellence scholarship

You can get a 25% reduction on the total tuition fee if you meet all the requirements below:

GMAT score ≥ 610 or an overall GPA ≥ 3.7 out of 4
Interview results will be taken into account

*If you provide an IELTS ≥ 7 or equivalent, you will have more chances to obtain this scholarship.
There are a limited number of scholarships. These scholarships will be awarded on a first-come, first-served basis.

Merit scholarship

You can get a 10% reduction on the total tuition fee if you meet all the requirements below:

Overall GPA ≥ 3.3 out of 4
Interview results will be taken into account

*If you provide an IELTS ≥ 7 or equivalent, you will have more chances to obtain this scholarship.
There are a limited number of scholarships. These scholarships will be awarded on a first-come, first-served basis.

Discount for partner universities

If your home university is one of our partner universities, you will be eligible for a 10% discount on the total tuition fee of your MSc program.
Additionally, you will be exempt from paying the application fee (100€) when you complete your application.
There are a limited number of discounts. These discounts will be awarded on a first-come, first-served basis.

Siblings discount

If any of your siblings enroll in any of the TBS programs of higher education in the same academic year, you will get a 15% discount on the total tuition fee of your MSc program.

Application fee waiver

If you are in any of the following cases, you will be exempt from paying the application fee (100€) when you complete your application:

You are coming from a triple-accredited university.
You are a TBS Bachelor in Management alumnus or alumna.
You are a TBS Summer School alumnus or alumna.

Curriculum

Program Content

The MSc Brand Management and Creativity program takes place over 3 terms.

Thus, during the 1st term, you will learn Professional Expertise, working on a unique mix of hard (data scraping, data analysis) and soft (cultural branding, arts, design) sources of inspiration that will cultivate a 360 profile that companies are looking for.

In the 2nd term in our business school, you will continue deepening concepts like innovation, branding, and creativity, all of them revolving around the marketing field. Moreover, you will work on a Company Consulting Project to put into practice what you have learned in class with a real-life company.

In the 3rd term of the MSc Brand Management and Creativity program, you will need to work on your Master’s Dissertation, supported by the TBS Education faculty. Additionally, you will have the chance to undertake a 4-to-6-month optional internship in a renowned national or international company.

Throughout the brand management and creativity master’s program, you will also benefit from the Soft Skills Certificate. Furthermore, you will have a variety of complementary activities to enhance your professional integration:

Engage in meet-ups with Senior Marketing Professionals.
Attend Marketing Masterclasses led by industry experts.
Prepare for a cutting-edge Industry Certification to stay ahead in your field.
Explore real-world applications with Company Visits.
Expand your global reach with an Optional Language Course.

These activities are designed to provide practical experiences and valuable networking opportunities, ensuring you are well-prepared for success in your career.

Professional Expertise

This academic block of the master’s in Brand Management and Creativity is divided into 8 modules designed to provide sound fundamentals in this area.

Understanding the Customer Journey
Marketing in the Contemporary World
Strategic brand management for the long-term
Branding, creativity and innovation
Brands and design
Storytelling
Extract information and trends
Master Dissertation: Research Methods in Marketing

Company Consulting Mission (Sesame)

Put your consultancy skills to the test for two weeks during a hands-on, transversal, consultancy assignment!

You will be sent a letter of engagement from a TBS partner company representative about a current strategy issue.

Students pursuing this master’s in digital marketing will receive support from TBS Education professors as they work on a strategic plan to assess the company’s competitive position. They will then suggest strategic and operational actions to meet the company’s challenges.

This hands-on project will allow you to put into practice the skills and knowledge you have obtained during your MSc program.

Several TBS partner companies have worked with students during previous academic years, including:

Aerospace Valley
Airbus Foundation
AllRead
Cap Gemini
Comtesse du Barry
Continental Automotive
EY
Hilti
Mars Petfoods
Motorola
Thalès
Rockwell & Collins

Soft Skills Certificate

During this unit, you will develop the management and leadership abilities you need concerning the people and behavioral skills you need to move forward in your career in brand management and creativity. This certificate, embedded in the brand management masters program, was put together by 26 lecturers and professionals in leadership and management, in conjunction with TBS Career Services.

Management & Leadership Skills
Career Agility

Complementary Activities

These activities are intended to give you additional tools to improve your professional skills for better integration in the world of brand management and creativity.

Company visits
Optional Language Course

Master’s Dissertation

You will need to write an individual dissertation on a current brand management issue from an academic or professional perspective. By doing so, you will contribute to the study, analysis, formalization, and abstraction of the issue in question. The dissertation should include the following:

Motivation: Justifying your choice of the research issue
Resourcefulness: Ability to start and plan a research article
Creativity & common sense: Showing a structured and logical methodology
Cross-functionality: Demonstrating a multidimensional approach to problem-solving

You must submit a suitable master’s thesis to graduate.

Optional Internship

During this master’s degree in brand management, you will be given the chance to complete an internship at a company in Spain or abroad over a 4-to-6-month period. The internship is not compulsory for graduation.

Nonetheless, TBS Education encourages you to complete an internship to supplement your education with professional experience in marketing, as it would help towards better professional integration.

How do I find an internship?

TBS Career Services will help you develop your skills and give you the professional tools you need to find the right internship for your career goals, while you are studying your digital marketing master. You will also be offered personalized coaching to ensure you make the most of your internship experience.

Finding an internship can be difficult as it requires perseverance, autonomy, and initiative. You will receive support for this project during the Career Services workshops, which will help you boost your employability.

Qualification Obtained

Once students have completed their studies, they will obtain the MSc Brand Management and Creativity private degree*, awarded by TBS Education. The corresponding diploma will be awarded in October of the graduation year.

*Private degrees, also known as in-house degrees, are qualifications awarded by a private educational institution, such as TBS Education, rather than a government or public university.