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TAV College INTERNET AND DIGITAL MARKETING
TAV College

INTERNET AND DIGITAL MARKETING

Montreal, Canada

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English

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Sep 2024

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On-Campus

Key Summary

    About: The postgraduate degree in Internet and Digital Marketing prepares students for careers in the dynamic field of digital marketing. This program covers essential topics such as search engine optimization (SEO), social media marketing, and analytics. Students learn both theoretical concepts and practical skills through various projects and case studies, enhancing their understanding of the digital landscape.
    Career Outcomes: Graduates can explore career opportunities in roles like digital marketing manager, SEO specialist, content strategist, and social media manager. This program equips you with the skills for various positions within online marketing and business development.

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Introduction

Internet and Digital Marketing is a two (2) year certificate program that prepares students to be qualified professionals in the digital/social media marketing industry. The program is suitable for anyone who is interested in managing the online presence of a company or an organization. It is also beneficial for someone who wishes to offer independent consulting or contract-based services in digital marketing. Additionally, small business owners, who manage their own online communications, may also benefit from the learning outcomes.

By the end of the program, graduates will have developed a broad range of skills in internet marketing, which they can then use to build professional and methodical digital marketing strategies/campaigns for their client(s), or for their own business.

Graduates from this program will acquire a valuable inventory of skills, related to the digital marketing industry, such as:

Web design and development

Web programming

Social media marketing

Email marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

PPC and Google Adwords campaign management

YouTube and video marketing

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