Bachelor in Cross-media
Tallinn, Estonia
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 2,250 / per semester
STUDY FORMAT
On-Campus
* non-EU/EEA citizens residing in estonia, have a valid estonian TRP I EU/EEA citizens residing in estonia, have a valid estonian id-card
Key Summary
Introduction
Cross-media combines the areas of media production, storytelling, and marketing, offering both theoretical groundwork and exciting practical assignments. Studying cross-media means learning how to tell a story that unfolds in many directions. For example, a story is introduced as a web series, then expanded on social media, and then further explored as a live performance.
However, studying cross-media doesn’t only focus on learning different production practices. Successful media practitioners, working independently or for large corporations, need to be able to understand the market. By studying cross-media, students will learn how to interpret and research data and how to create cross-media marketing campaigns which are able to reach and engage different audiences.
Why study with us?
Crossmedia is a unique study program, that you can study only in a few other universities. Our specific attention to a multimedia approach to storytelling and marketing has given the study program its own spot on the national and international scenes.
Since its initiation (September 2012) students have participated in a number of national and international festivals, and have won both national and international prizes. Their projects have also been given widespread attention in the Estonian media.
Furthermore, the Baltic Film, Media, and Arts School (BFM) is a multicultural creative environment, where students are surrounded by international peers and are taught by an internationally recognized teaching staff and industry practitioners from many different countries.
Study support facilities
Students of Crossmedia have access to the newly built BFM production facilities including the Film and Television studios, editing rooms, MAC computer lab, sound studio, and AV equipment.
Furthermore, a number of field trips give students the opportunity to work on location and in partnership with industry players such as the public service media of Estonia and Finland.
Why BFM?
- Baltic Film, Media, and Arts School (BFM) has more than 20 years of teaching experience.
- Graduates leave with an extensive portfolio of films and audio-visual content for further careers, plus an internationally validated university degree.
- BFM believes in a hands-on approach.
- Internship possibilities in different media enterprises and also in Estonian Public Broadcasting.
- Lectures at BFM are given by well-known filmmakers and media professionals in Estonia such as Arvo Iho, Renita Lintrop, Marianna Kaat, Dirk Hoyer, Jüri Pihel, and Indrek Treufeldt.
- The university provides students with a state of the art facilities and equipment. BFM building houses Estonia’s first 4K cinema hall, film and sound studios, and editing rooms.
- BFM has over 30 partner universities in Europe and China, which offers a truly exciting mix of cultures that creates an invaluable professional network for your later career.
- Scholarships available
Gallery
Ideal Students
Who are we looking for? Who is this program relevant to?
The study program is tailored to students that have an interest in audiovisual production, social media, and marketing. The ideal student is the one who wants to work in vibrant audiovisual and creative productions where the single production, being a book or a short film, leaves space for multimedia experiences.
We are looking for students who are passionate about storytelling and, more specifically, about telling stories from different angles while taking into account and understanding the needs of the market and audiences.
Admissions
Curriculum
Course outline
The study program is a well-balanced mix of theoretical and practical courses aimed at shaping today’s media professionals. The courses range from practical courses such as Transmedia Project, Sound Recording, Writing for Transmedia, and Camera Work to theoretical courses such as Introduction to Digital Marketing Project, Semiotics of Multimedia, Media Research, and New Media Economy. While studying cross-media, students will develop a number of projects aimed at answering market needs and expectations.
Career Opportunities
The media industry is awaiting professionals who are aware of the innovative solutions and can take audiovisual content and stories to new media platforms and this is what the cross-media study program focuses on.
Graduates with a bachelor's degree in cross-media most commonly find employment in the creative and media industries. The natural outcome of studies can be summarized by positions such as:
- Media Strategist and Producer;
- Social media manager;
- Creative Director for media, marketing, and advertising companies;
- Interactive Media Commissioner (TV industry);
- Audience analyst
Furthermore, students can continue their studies at the Master's level and specialize in a variety of creative and communication areas. Within Tallinn University students could choose among curricula such as Screen Media, Digital Learning Games, Audiovisual Media: Television/Documentary Film; Film Arts (Joint Master Degree), and Interaction Design (Joint Master Degree). Students could also continue their studies in Estonia or abroad, in fields such as marketing, journalism, communication, sociology, semiotics, information technologies, and design.