Syracuse University - S.I. Newhouse School of Public Communications
M.S. in Advertising
Syracuse, USA
Master degree
DURATION
12 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
16 Jan 2027
EARLIEST START DATE
02 Jul 2027
TUITION FEES
USD 2,094 / per credit *
STUDY FORMAT
On-Campus
* Tuition increases approximately 3% each year. Graduate students are charged a health fee and activity fee per semester plus a one-time program fee.
Key Summary
Combining creativity, strategy and innovation with the latest technology and media, our advertising program prepares you to work in the fast-paced, exciting advertising industry. You will develop the ability to present advertising ideas, plans, research, strategies and executions. You will also choose an emphasis—in areas such as brand management, cross-cultural advertising or sports promotion—to boost your career readiness. (36 credits)
The advertising master’s curriculum at the Newhouse School reflects the dynamism of the industry itself, helping you develop professional strategies to succeed and thrive in positions at advertising agencies, creative boutiques, brand consulting, corporate marketing departments, start-ups, as well as traditional and social media companies.
Customize the curriculum to your goals by choosing an interest area such as digital engagement, interactive design, data/strategic analytics and native advertising/content marketing.
Academic Interest:
Students are required to complete an interest area that satisfies their individual career goals. Faculty advisers will work with students to select two electives that build a critical understanding in a particular area of interest.
Recommended emphases can include, but are not limited to the following:
Digital engagement
Brand management
Media planning
Cross-cultural advertising
Fashion promotion
Health promotion
Non-profit promotion
Electives with a focus on branding, data, design, fashion, insights, marketing, research, production, social media, sports promotion, strategy, or video are highly recommended.
Various scholarships and fellowships are awarded to incoming Newhouse students to help offset the cost of attendance. Since Newhouse does have limited funding to offer, the majority of these awards are partial. It is also a competitive process, and all awards are merit-based.
Where are recent graduates working and what are they doing?
Most students begin searching for jobs in major metropolitan areas. We have a strong job network with ad agencies and alumni in New York City, Chicago, Los Angeles, San Francisco, Florida, Boulder and elsewhere. Here are a few examples of where our graduates are working today:
- Account executive at BBDO
- Account coordinator at 360i
- Content manager at Crispin Porter + Bogusky
- Account executive at Mcgarrybowen
- Strategic planner at Saatchi & Saatchi, LA
- Senior associate at Mindshare
- Global coordinator at Wunderman
- Brand strategist at Gotham
- Media planner at Horizon Media
- Account executive at Bolster Labs
- Assistant account executive at RazorFish
- Assistant account executive at Grey