Swiss School of Higher Education
Master of Business Administration: Major in Event Management
Montreux, Switzerland
MBA
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
CHF 32,000 / per year
STUDY FORMAT
On-Campus
Key Summary
About: The Master of Business Administration (MBA) in Event Management at SSHE, a private Swiss university with EduQua accreditation, membership of EFMD and ECBE, covers international, national and local events. It blends management, marketing, finance, business communication and business ethics to prepare students for festivals, sports events, concerts, conferences, exhibitions, MICE, with examples like Montreux Jazz Festival, Olympics and Davos Forum.
Career Outcomes: Graduates enter international event management, festival and concert production, sports governance, sponsorship, venue operations, film production and MICE agencies. Employers include UEFA, FIFA, IOC, FIBA, Tomorrowland, Burning Man, Glastonbury, Red Bull, Omega, Rolex, arenas and theme parks.
The Master of Business Administration program with a major in Event Management provides an overview of different and various types of International, National and Local events and their specific dynamics and knowledge requirements.
Demand is growing in the Event Industry with an estimated 200 million people who work in the Event Management field. These festivals, sports events, music concerts, conferences, exhibitions and meetings are an economic and social driver for many companies, cities, regions and countries. Examples of these include: The Montreux Jazz Festival, The Olympics, the World Cup, the Rio de Janerio Carnival and the Davos Economic Forum.
Students who have graduated with a Diploma in Master of Business Administration have found exciting jobs with International companies such as: UEFA, FIFA, IOC, FIBA and a variety of major Event Companies and Organizations.
The Event Management program provides students with many career options at higher levels as it combines a number of profound business disciplines, such as management, marketing, finance, business communication, business ethics and many others that are needed to further your career in this dynamic field.
Students with exceptional academic achievements could be awarded the SSHE Scholarship of Merit (10%). For more information about scholarships, please visit the university website.
Year 1
Semester 1
- Management Accounting
- International Marketing
- HR Management
- Entrepreneurship
- Business Communication
- Strategic Business Management
- Managing Across Cultures
- Industrial Workshops
- Career Seminar
- Negotiation
Semester 2
- Advanced Business Law
- PR and Media Management
- Customer Relationship Management
- Financial Management
- Advanced Event Management
- Planning and Financial Management for Events
- Advanced Hospitality Management
- Industrial Workshops
Year 2
Semester 3
- Master Thesis or Internship*
* The best students get the opportunity to do internship during the last semester of the program that we provide
Degree Awarded: Master of Business Administration with a Major in Event Management
Credits: 90 ECTS
- Professional Sports Teams
- International Sport Governing Bodies: IOC, FIS, UEFA, FIFA, FIBA
- Music and Art Festivals (Tomorrowland, Burning Man, Glastonbury)
- Brands and sponsorships (Red Bull, Omega, Rolex)
- Arenas (O2, Allianz Arena)
- Theme parks (Disney, Four Flags, EURO Park)
- Movies production
- TV production
- Meetings, Incentives, Conferences and Meetings (MICE)