Swiss School of Higher Education

Master in Business and Event Management

Courses

• Language: English
• Duration: 3 semesters (1.5 years): 2 semesters + Master thesis/internship
• Start dates: October and February
• Credits: 90 ECTS
• Degree Awarded: Master in Business and Event Management

Courses for Master in Business and Event Management are divided into 3 main categories: Core courses (42 ECTS/11 courses) which are obligatory and Specialisation courses (12 ECTS/3 courses) which are introduced during the 2nd semester of the program and Seminars and Workshops (6 ECTS). At the end of the studies, the student is obliged to prepare a Master's Thesis (30 ECTS) OR complete an Internship (30 ECTS).

Examples of Courses

MAEVM101 – Advanced Event Management

This course introduces students to the fundamentals of event planning and management and aims to advance the comprehension of project management and its application to a multitude of events in a globalized context. Students will be able to comprehend and apply project management to events, understand the economic, social, and political impacts of events and generate solutions to overcome challenges in the event industry.

MAEVM102 – Planning and Financial Management for Events

This course will cover the role of events in today's world, budgets and goals, workflow management, venue selection, and negotiation, room layouts and seating formats, food and beverage, entertainment and speakers, design and decor, transportation and logistics, registration, and check-in, hybrid meetings, apps and technology, basic lighting and audiovisual, and more. The purpose is also to give the students the financial management tools linked to the organization and planning of the event which includes resources management in a practical and theoretical way.

MAEVM103 – Advanced Hospitality Management

The course examines competitive marketing strategies, growth strategies, and in-depth management concepts. This course is designed to give each student a competitive edge for entering the hospitality and tourism industries. We will not only focus on the key essentials needed for managing a hospitality establishment but also explore “real world” cases as they pertain to our industry. This course combines fundamental management concepts with current vital information pertaining to the hospitality/tourism industry. Hospitality managers must be willing to think “outside the box” and create solutions that will enable them to successfully manage with confidence.

If you are interested to know more about this program, please feel free to follow through the SSHE link at the bottom of this page.

• Event Feasibility and Development
• Strategic Event Creation
• Operational Event Planning
• Corporate Event Planning
• Venue Selection
• Financial Event Planning
• Secure Sponsorships for Events
• Fundraising Strategies for Events
• Event Logistics Management
• Risk Assessment & Crisis Management
• Delivering Sustainable Events

Examples of Career Opportunities

• Pro Sports Teams
• International Sport Governing Bodies: IOC, FIS, UEFA, FIFA
• Music and Art Festivals (Tomorrowland, Burning Man, Glastonbury)
• Brands and sponsorships (Red Bull, Omega, Rolex)
• Arenas (O2, Allianz Arena)
• Theme parks (Disney, Four Flags, EURO Park)
• Movies
• TV production