Swiss School of Higher Education
Bachelor of Business Administration: Major in Event Management
Montreux, Switzerland
BBA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2026
TUITION FEES
CHF 28,000 / per year
STUDY FORMAT
On-Campus
Key Summary
The Bachelor of Arts Program in Event Management explores the concepts, characteristics and management of events in various locations allowing the student to acquire solid knowledge of business processes and analytical techniques as well as sound technical skills. This course offers aspects of creation, finance, marketing, risk assessment and human resources.
Demand is growing in the Event Industry with an estimated 200 million people who work in the Event Management field. These festivals, sports events, music concerts, conferences, exhibitions and meetings are an economic and social driver for many companies, cities, regions and countries. Examples of these include: The Montreux Jazz Festival, The Olympics, the World Cup, the Rio de Janerio Carnival and the Davos Economic Forum.
Students who have graduated with diplomas in Bachelor Event Management have found jobs with major companies such as: UEFA, FIFA, IOC, FIBA and a variety of Event Companies.
Students with exceptional academic achievements could be awarded the SSHE Scholarship of Merit (10%). For more information about scholarships, please visit the university website.
Year 1
Semester 1
- Accounting I
- Introduction to Microeconomics
- Marketing Management
- Business Ethics
- Entrepreneurship
- HR Management
- Business Communication
- Industrial Visits
Semester 2
- Accounting II
- Globalization and International Business
- Digital Marketing
- Introduction to Macro-economics
- Information Systems
- Critical Thinking
- Leadership and Teams
- Career Orientation
Year 2
Semester 3
- Introduction to Event Management
- Managing Organizational Change
- Business Law I
- Operations Management and Logistics
- Customer Relationship Management
- International Marketing
- Finance
- Industrial Visits
Semester 4
- Negotiation Skills
- Statistics
- Planning and Financial Management for Events
- New Business Development
- Food and Beverage Management
- Cost Management
- Business Law II
- Negotiating
Year 3
Semester 5
- Social Business Management
- Sustainable Events Management
- Foundation of Hospitality Management
- Conference and Event Planning
- Advanced Meeting Planning
- Managing International Events
- Fundraising for Events
- Industrial Visits
Semester 6
- Bachelor Thesis or Internship*
* The best students get the opportunity to do internship during the last semester of the program that we provide
Degree Awarded: Bachelor of Business Administration with a Major in Event Management
Credits: 185 ECTS
- Professional Sports Teams
- International Sport Governing Bodies: IOC, FIS, UEFA, FIFA, FIBA
- Music and Art Festivals (Tomorrowland, Burning Man, Glastonbury)
- Brands and sponsorships (Red Bull, Omega, Rolex)
- Arenas (O2, Allianz Arena)
- Theme parks (Disney, Four Flags, EURO Park)
- Movies production
- TV production
- Meetings, Incentives, Conferences and Meetings (MICE)
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills. Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.
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