Sup de Luxe - Institut supérieur de Marketing et du Luxe
MSc In Global Luxury Brand Management
Paris, France
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* application deadline is until the start date of the program | students requiring a visa must complete their registration 8 weeks before the start date
Key Summary
The global luxury market is constantly evolving, facing ongoing transformations such as digitalization, new clientele, and emerging markets, which present numerous development challenges for luxury companies. To address these economic and strategic issues, this demanding program has been designed in collaboration with industry professionals to prepare our students for management positions. In-depth studies of production and supply chain management, marketing and commercial strategies, finance, and overall business management are key areas of focus. These skills will enable you to develop a high-level operational expertise by the end of your program.
Why Join the MSc Global Luxury Brand Management?
Learning and Program Benefits
The learning experience of the MSc Global Luxury Brand Management is ensured through an advanced and participatory teaching method that includes lectures, exercises, and problem-based learning cases, as well as field projects. The majority of courses will be based on the profitability analysis method.
Degree
- This program is MSc (Master of Science) accredited by the Conférence des Grandes Ecoles. Programs accredited by the Conférence des Grandes Ecoles adhere to doctrinal standards defined for the accreditation of high-quality training processes, with the main goal of ensuring professional integration.
- This program is accredited with a Bac +5 visa by the Ministry of Higher Education and Research.
Year 1 - Core Curriculum (60 ECTS) | International Management
SEMESTER 1 (in English)
- Ethics, Corporate Social Responsibility, and Sustainability
- Entrepreneurship Ecosystem
- Corporate Finance
- Strategic Management
- Management Information System and Project Management
- Self-Development
- French as a Foreign Language
SEMESTER 2 (in English)
- Business Development
- Human Resources Management
- Entrepreneurial Finance and Accounting Management
- Supply Chain and Logistics
- Big Data and Knowledge Management
- Business English
- Career Development Workshops
LUXURY MANAGEMENT (60 hours in English)
- Introduction to the luxury field through time and places
- Definitions of the luxury sector, key figures, holdings, codes, and values required to work in this industry
- The luxury industry in the 21st century: pre- and post-COVID situation and cultural changes
- Click-and-mortar: digital and luxury worlds, luxury and ethics
- Presentation of the different luxury sectors
- Focus on the clients of the luxury sector
- International marketing and management
- Experiential marketing challenges
- Intercultural team management
Year 2 - Specialization (90 ECTS) | In-depth Mastery of Business Management
INTERNATIONAL FINANCIAL MANAGEMENT AND STRATEGY
- Accounting Control, Reports, and Budget
- Corporate Financial Management
- Global International Strategy
- Global Trade Policy
LUXURY MARKETING MANAGEMENT
- Consumer Analysis and Consumer Behavior; Market Research
- Product Policy and Management
- Brand Management
- International Distribution Systems
- Communication and Advertising
- Social Networks and Digital Marketing
LUXURY RETAILING AND MERCHANDISING
- Basic Retail Economics and Management
- Shop Location and Concept Development
- Merchandising and Visual Merchandising
CREATIVE MANAGEMENT
- Art Management and Specificities, Design and
- Creative Team Management
- Introduction to Product and Communication Design Content
LUXURY TALENT MANAGEMENT
- Organizational Development
- Talent Management
- Executive Careers in Luxury
MANUFACTURING, SUPPLY CHAIN, PURCHASING, AND LOGISTICS
- Global Sources of Supply
- Quality Management Logistics
- Supply Chain and Planning Processes
LUXURY LEGAL ISSUES
- Trademark Registration and Intellectual Property
- Contract Negotiation and Monitoring
SECTOR ANALYSIS
- Perfumes and Cosmetics
- Jewellery and Watches
- Fashion Management
- Wine and Spirits
- Hospitality Management
- The Challenges of the Chinese Market
- Opportunities in Other Energy Markets
- The Place of Other BRICS Markets
Training Objectives
The goal is to train students in general management within the luxury sector and in all the activities necessary to succeed in various fields: commercial strategy, financial control, logistics, supply chain, etc.
- 1- Master the principles of general management and essential activities related to the luxury industry.
- 2- Acquire expertise in commercial strategy, financial control, logistics, and supply chain management.
- 3- Highlight the importance of managing creativity and the creative team for brand differentiation and the creation of exceptional products, objects, and services.
- 4- Develop specialized skills in social media and digital marketing.
A degree is awarded to participants, certifying the successful completion of the program and the achievement of ECTS credits.
What to do after an MSc in Global Luxury Brand Management?
This program offers an in-depth analysis of production, logistics, and control, with a particular focus on financial strategies and overall business management. By the end of the program, students will be fully prepared to pursue careers in business development, retail, digital marketing, or similar roles and to develop a long-term career within their company.
Sectors
- Fashion and Accessories
- Jewelry and Watches
- Perfumes and Cosmetics
- Wine and Spirits
- Hospitality and Guest Management
- Luxury Tourism and Travel
- Other sectors where the concept of "Trading up" is a source of development and profitability
Professions
- Brand Director
- Sales and Business Development Manager
- Logistics and Supply Chain Manager
- Marketing Manager
- Operations Manager
- Creative and Design Manager
- Strategy Consultant
Evaluation Methods
Continuous assessments, midterm exams, and a thesis (in-depth analysis of a real business situation: the Brand Business Case) will be used to evaluate students' progress throughout the program.
The Program Schedule
The MSc - Master of Science programs at Sup de Luxe are courses that enable both international and French students to acquire high-level professional, specialized education aimed at major business functions, with a focus on international markets.
YEAR 1
- THE PRACTICE
Start: November 2025
Pace: Full-time - THEORY
End-of-studies internship
Mandatory, with a duration of 4 to 6 months starting in July, in France or internationally.
YEAR 2
- THE PRACTICE
Start: November 2025
Pace: Full-time - THEORY
End-of-studies internship
Mandatory, with a duration of 4 to 6 months starting in July, in France or internationally.
