Louisville, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Mar 2025
STUDY FORMAT
Blended, On-Campus
Key Summary
Introduction
Sullivan's Bachelor of Science in Business Administration with a Concentration in Marketing offers a solid foundation in the basics of business with a specific focus on marketing techniques. Students in the on-campus and online marketing degree program will gain a well-rounded understanding of business operations including accounting, business law and ethics, economics, financial management, information systems, conflict management, and negotiation, in addition to principles of marketing.
Ideal Students
What qualities should a marketing student have?
Marketing isn't for everyone. The field of marketing is a very exciting and rewarding career; however, students need to possess certain personality traits and characteristics to make it in the classroom as well as the world of marketing. Students need to be creative and self-motivated, they have to be able to work well in a team environment, they must learn to be detail-oriented, and they must understand that they will be put into a leadership role at times. There really is no one trait or list of specific traits, but a combination of these and many more.
Admissions
Scholarships and Funding
Curriculum
Courses
- Principles of Accounting I
- Principles of Accounting II
- Principles of Accounting III
- Introduction to Business Law and Ethics
- International Business
- Free Electives
- Principles of Conflict Management
- Managing Diversity
- General Education Elective
- The Manager as Negotiator
- Restorative Justice Philosophy and Process
- Financial Management
- Natural Sciences/Mathematics Elective
- Principles of Management
- Information Systems for Managers
- Organizational Behavior
- Operations Management
- Business Policy
- Principles of Marketing
- Microeconomics
- Macroeconomics
- Advanced Writing
- Essential Strategies for Applied Communications (ESAC)
- Composition II
- College Algebra
- Introduction to Statistics
- Quantitative Methods
- Ethics
- Marketing Research
- Sales Management
- Building A Brand
- Composition I
- Senior Seminar in Marketing Topics
- Humanities/Fine Arts Elective
- Social/Behavioral Sciences Elective
Total Credit Hours: 180
Length: 18 months beyond the associate degree
Completion of the Associate degree or its equivalent (see the Undergraduate Admissions section for a description of Sullivan’s 2+2 programs):
The time length for program completion will vary depending upon the number of courses taken per term, developmental courses when required, transfer credit accepted, lack of continuous enrollment, etc.
- General Studies Electives - Students must choose four additional General Education classes; at least one from the Natural Sciences/Mathematics category, one from the Social/Behavioral Sciences Category, one from the Humanities/Fine Arts category, and one from any category. These classes are in addition to the required General Education classes listed in the program.
- Free Electives - Elective classes are selected in consultation with the student’s faculty advisor to balance the program in keeping with the student’s personal objectives or associate degree.
Program Outcome
Objectives
The Marketing concentration of Sullivan's Business Administration bachelor's degree prepares graduates for careers in the field of marketing. Specific marketing coursework includes principles of marketing, research methods, sales management, brand management, and a senior seminar in marketing.