UC Berkeley Global: Study-Abroad Opportunities
Professional Sequence in Digital MarketingBerkeley, USA
DURATION
1 up to 6 Semesters
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Aug 2025
TUITION FEES
USD 3,680 *
STUDY FORMAT
Distance Learning
* not including course materials or registration fee
Key Summary
Introduction
Your company’s customers spend their time online—on social media, mobile apps, Internet searches. Digital marketing is the intersection of finding those qualified customers and eliciting brand awareness and engagement for your organization—whether a small startup or a Fortune 500.
In a world that is fast becoming digital-centric, effective marketers need to understand the various platforms, key performance indicators (KPIs), and Return on Investment (ROI) to elicit brand awareness and customer engagement.
Admissions
Curriculum
Curriculum Requirements
The curriculum comprises 4 required courses for a total of 6-semester units (90 hours of instruction). Candidates must pay a nonrefundable program registration fee.
All courses must be taken for a letter grade. To receive the Award of Completion, you must maintain an overall minimum 3.0-grade point average, with a grade of C or better in each course.
To qualify for this professional sequence, all coursework must be completed within three years.
Certificate and Award Request
Once you have completed the coursework, notify UC Berkeley Extension that you have completed the curriculum and request your Award of Completion. Send an email to extension-business@berkeley.edu or call (510) 642-4231. After your records have been reviewed, verified, and approved (usually within two to three weeks), your Award will be mailed to you.
Courses
Required Courses
- Digital Marketing
- Strategic Marketing Analytics
- Social Media Marketing Strategies
- Marketing Data Visualization
Program Tuition Fee
Career Opportunities
Introducing: Career Services!
Our New Career Services team provides individualized career services and training to our current, future, and former students. We help you close your individual skills gap, and gain access to the relevant professional experiences and expert networks to expand your professional ecosystem.
English Language Requirements
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