NHL Stenden University of Applied Sciences
Master in Content & Media Strategy
Leeuwarden, Netherlands
Master degree
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
31 Oct 2026*
EARLIEST START DATE
Feb 2027
TUITION FEES
EUR 11,995 / per year **
STUDY FORMAT
On-Campus
* for non-EU students | January 15th for EU students
** for non-EU/EEA students | EU/EEA students: EUR 2,694 per year
Key Summary
About: The Master in Content & Media Strategy at NHL Stenden University of Applied Sciences focuses on content and media strategies, digital marketing. It's the only master's in the Netherlands with this focus, developed with industry partners. You can obtain your master's in one year. You'll work on industry research projects via the professorship of Transformational Media and combine academic and applied research.
Career Outcomes: Graduates pursue career opportunities such as Brand Marketing Manager, Digital Marketing Manager, Social Media Manager, Communication Manager, Content Marketer, Consultant and roles in brand management, media planning, digital strategy, content strategy, and agency or in-house.
Why choose the Content and Media Strategy programme offered by NHL Stenden University of Applied Science?
- The only master’s programme in the Netherlands with a focus on content and media strategies
- Obtain your master’s in just one year
- The programme is developed in close collaboration with the industry
- Increase your career opportunities as a content and media strategist
- Work for and with the industry on research projects through the professorship of Transformational Media
- Combine academic and applied research
Unique offering for the Netherlands:
NHL Stenden offers first-year students a housing guarantee through its accommodation partners. Sign up on time, and you’ll easily find the right place for you. Check out our housing page for more information and the terms of our housing guarantee.
The practical way you learn
During your studies, you carry out practical assignments from real companies, working in groups and coached by lecturers and professionals with relevant professional experience. It’s a way of learning, an educational concept, we call Design-Based Education. You learn to draw on feedback to adapt your ideas and become more flexible, while also developing your teamwork and leadership skills.
There’s a world to explore
Our international community brings together over 80 nationalities on our campuses. It’s an open environment that will help you broaden your horizons in many respects. We also offer opportunities to get you ready for an intercultural work environment, such as through the programmes offered by RUN-EU.
Course structure
- Semester 1 – The first semester is dedicated to Content Strategy. At the end of the semester, you will have created a complete strategic brief: a concise report encompassing client context, challenges, objectives, and customer insights. Both quantitative and qualitative research methods are used to gather insights, facilitating a holistic understanding of content needs and journeys. In addition to developing strategic insights, you will also work on your own personal and professional development.
- Semester 2 - In the second semester, you focus on executing your first semester strategies, learning to transform strategic insights into actionable plans for content creation, publishing, and monitoring. Towards the end of the semester, you tackle a final assignment: developing a content and media strategy for an external client.
All degrees offered by NHL Stenden University of Applied Sciences are accredited by the NVAO in the Netherlands (The Accreditation Organisation of the Netherlands and Flanders).
If you are thinking about applying to NHL Stenden University of Applied Sciences, you may be eligible for a scholarship. NHL Stenden offers 2 different scholarships for Non-EU/EEA bachelor students.
NL Scholarship
The NL Scholarship is financed by the Dutch Ministry of Education, Culture and Science and Dutch research universities and universities of applied sciences. These scholarships award selected international undergraduate students from outside the EU/EEA with a one-time financial contribution of € 5000.
NHL Stenden Excellency Scholarship
The NHL Stenden Excellency Scholarship is a performance-based scholarship for 1st and 2nd year non-EU/EEA students at NHL Stenden.
Your future
Whether you aspire to lead marketing teams, shape brand identities or create compelling content, this programme equips you with the skills to excel.
Career opportunities
- Brand Marketing Manager
- Digital Marketing Manager
- Social Media Manager
- Communication Manager
- Project Manager
- Copywriter
- Graphic Designer
- Content Marketeer
- Consultant
- Campaign Manager
- Media Manager
Online Open Day | Join our students in the live stream, sign up for live talks on international opportunities, student life, career opportunities, and housing, and, of course, ask your questions during the live Q&As hosted by each study programme.
Excellent education
Higher education in the Netherlands is known worldwide for its high quality and its international study environment. Dutch educational institutes score well internationally, and NHL Stenden University of Applied Sciences, for example, is highly regarded for the quality of its education.
For the third consecutive year, we have been listed as one of the top 3 best large universities of applied sciences in the Netherlands according to the Dutch Higher Education Guide 2021.