NHL Stenden University of Applied Sciences
Bachelor in Marketing Management
Leeuwarden, Netherlands
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
31 May 2027*
EARLIEST START DATE
Sep 2027
TUITION FEES
EUR 10,335 / per year **
STUDY FORMAT
On-Campus
* for non-EU students | August 15th for EU students
** for non-EU/EEA students | EU/EEA students: EUR 2,694 per year
Key Summary
About: NHL Stenden University's Bachelor in Marketing Management covers consumer behavior, sales, digital marketing, campaign and project teamwork, and market research. You’ll gain research skills and hands-on experience via industry-set projects and international experience through an internship and study abroad. The programme builds analytical skills, customer empathy, online marketing, product positioning, stakeholder liaison, and practical campaign work.
Career Outcomes: You’ll move into digital marketing, marketing research, sales or brand roles. Career opportunities include: (social media) content manager, international account manager, online marketer, marketing manager, product manager, market researcher; you’ll also fit roles in e-commerce, customer insight and brand strategy for agencies, corporates and startups across sectors.
Why choose the Marketing Management program offered by NHL Stenden University of Applied Sciences?
- Discover the intricacies of consumer behavior and sales and how to adapt your strategies as needed
- Explore the latest digital marketing trends and developments
- Develop your research skills and insights into how sales and marketing can add value for customers
- Learn to work in campaign and project teams
- Work on challenges set by industry to provide solutions to current issues
- Gain international experience with an internship and period of study abroad
Unique offering for the Netherlands
NHL Stenden offers first-year students a housing guarantee through its accommodation partners. Sign up on time, and you’ll easily find the right place for you. Check out our housing page for more information and the terms of our housing guarantee.
The practical way you learn
During your studies, you carry out practical assignments from real companies, working in groups and coached by lecturers and professionals with relevant professional experience. It’s a way of learning, an educational concept, we call DesignBased Education. You learn to draw on feedback to adapt your ideas and become more flexible, while also developing your teamwork and leadership skills.
There’s a world to explore
Our international community brings together over 80 nationalities on our campuses. It’s an open environment that will help you broaden your horizons in many respects. And we offer more options to get you ready for an intercultural work environment. For instance, you could do one of the programmes offered by RUNEU or, depending on your degree, do your internship abroad or follow a minor subject in a different country through our Grand Tour or Exchange programmes. You get to put together the right combination of courses and internships for you and develop both your professional and personal skills.
Course structure
- Year 1 – Delve into marketing, communication and sales and learn about doing business in different cultures. Gain insights into online marketing and use research to establish where focus needs to placed. Through projects and case studies, you learn to lead meetings, conduct business and presentations.
- Year 2 – Work in project teams on assignments from companies and present your findings to your client. The projects are supplemented by classes on, finance, sales, research, strategic marketing and business skills such as negotiating and selling techniques.
- Year 3 – Do an internship over 20 weeks at an internationally oriented company. You then focus on a specific subject by taking a minor subject either in the Netherlands or at one of our partner locations around the world.
- Year 4 - Conclude your studies with a final project for an internationally operating organisation.
All degrees offered by NHL Stenden University of Applied Sciences are accredited by the NVAO in the Netherlands (The Accreditation Organisation of the Netherlands and Flanders).
If you are thinking about applying to NHL Stenden University of Applied Sciences, you may be eligible for a scholarship. NHL Stenden offers 2 different scholarships for Non-EU/EEA bachelor students.
NL Scholarship
The NL Scholarship is financed by the Dutch Ministry of Education, Culture and Science and Dutch research universities and universities of applied sciences. These scholarships award selected international undergraduate students from outside the EU/EEA with a one-time financial contribution of € 5000.
NHL Stenden Excellency Scholarship
The NHL Stenden Excellency Scholarship is a performance-based scholarship for 1st and 2nd year non-EU/EEA students at NHL Stenden.
Your future
With your highly developed analytical skills and customer empathy, you have a wide choice of careers, from digital marketing to marketing research.
Career opportunities
- (Social media) content manager ensuring an organisation is active with the right content on appropriate channels
- International Account Manager liaising with both current and future clients globally
- Online marketer implementing the online marketing plan
- Marketing manager determining and advising on the company’s marketing strategy and positioning
- Product manager liaising between customers, suppliers and internal departments
- Market researcher exploring products, trends, markets, image and customer satisfaction
Join our students in the live stream, sign up for live talks on international opportunities, student life, career opportunities, and housing, and, of course, ask your questions during the live Q&As hosted by each study programme.
NHL Stenden University of Applied Sciences challenges its students, staff and partners to explore beyond existing solutions and possibilities, to discover and develop their talents so as to contribute to social progress.
- Learn using a practical approach, working in groups on assignments set by industry partners and developing usable solutions
- Get more international opportunities and spend part of your degree studying or doing your internship in a different country, drawing on our global network
- Get the most out of your studies with relatively low tuition rates, well-priced housing (and a housing guarantee) and homely and affordable student cities