NHL Stenden University of Applied Sciences

Bachelor in Marketing Management

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Your future

With your highly developed analytical skills and customer empathy, you have a wide choice of careers, from digital marketing to marketing research.

Career opportunities

• (Social media) content manager ensuring an organisation is active with the right content on appropriate channels
• International Account Manager liaising with both current and future clients globally
• Online marketer implementing the online marketing plan
• Marketing manager determining and advising on the company’s marketing strategy and positioning
• Product manager liaising between customers, suppliers and internal departments
• Market researcher exploring products, trends, markets, image and customer satisfaction

The practical way you learn

During your studies, you carry out practical assignments from real companies, working in groups and coached by lecturers and professionals with relevant professional experience. It’s a way of learning, an educational concept, we call DesignBased Education. You learn to draw on feedback to adapt your ideas and become more flexible, while also developing your teamwork and leadership skills.

There’s a world to explore

Our international community brings together over 80 nationalities on our campuses. It’s an open environment that will help you broaden your horizons in many respects. And we offer more options to get you ready for an intercultural work environment. For instance, you could do one of the programmes offered by RUNEU or, depending on your degree, do your internship abroad or follow a minor subject in a different country through our Grand Tour or Exchange programmes. You get to put together the right combination of courses and internships for you and develop both your professional and personal skills.

Course structure

• Year 1 – Delve into marketing, communication and sales and learn about doing business in different cultures. Gain insights into online marketing and use research to establish where focus needs to placed. Through projects and case studies, you learn to lead meetings, conduct business and presentations.
• Year 2 – Work in project teams on assignments from companies and present your findings to your client. The projects are supplemented by classes on, finance, sales, research, strategic marketing and business skills such as negotiating and selling techniques.
• Year 3 – Do an internship over 20 weeks at an internationally oriented company. You then focus on a specific subject by taking a minor subject either in the Netherlands or at one of our partner locations around the world.
• Year 4 - Conclude your studies with a final project for an internationally operating organisation.

All degrees offered by NHL Stenden University of Applied Sciences are accredited by the NVAO in the Netherlands (The Accreditation Organisation of the Netherlands and Flanders).

NHL Stenden University of Applied Sciences challenges its students, staff and partners to explore beyond existing solutions and possibilities, to discover and develop their talents so as to contribute to social progress.

• Learn using a practical approach, working in groups on assignments set by industry partners and developing usable solutions
• Get more international opportunities and spend part of your degree studying or doing your internship in a different country, drawing on our global network
• Get the most out of your studies with relatively low tuition rates, well-priced housing (and a housing guarantee) and homely and affordable student cities