St Mary's University Twickenham, London
MSc Marketing
Twickenham, United Kingdom
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2027
TUITION FEES
GBP 11,070 / per year *
STUDY FORMAT
On-Campus
* home students; 18,780 GBP - international students
Key Summary
About: St Mary's University’s MSc Marketing combines theory and practice for private, public and nonprofit sectors. You’ll study consumer behavior, marketing strategy, digital marketing, market research and marketing management in small classes, guest lectures, seminars, consultancy projects and placements. Based in West London, course uses industry links for networking. You’ll receive the Chartered Institute of Marketing Certificate in Professional Marketing (subject to validation).
Career Outcomes: The degree prepares you for roles like marketing executive, brand manager, digital marketer, market researcher, or marketing consultant, and for work across commercial firms, charities and government, giving management skills and applied experience to help you get your first marketing job and progress.
The world needs good marketers, in private sector companies, in charities and in government. Marketers are needed to change the way customers of all kinds – whether business or individual consumers – buy, recommend, donate, pay their taxes, obey the law, or more generally how they behave, and live, ideally more healthily and happily.
- Small class sizes and cohorts that offer a supportive and welcoming environment for all learners
- There are guest lectures, seminars and workshops that capitalise on our links with industry
- Fantastic networking opportunities that allow you to make lifelong contacts with our internationally diverse community of students, academics and industry contacts
Why St Mary's?
St Mary’s University is a small, beautiful campus university in London, with a friendly, professional and inclusive atmosphere that our students love. We are located in West London, near some of the largest marketing companies and surrounded by successful small businesses who need marketing expertise and welcome work placements.
We actively encourage research, analysis and debate that highlights your own business experience. We will give you more business experience through your work in consultancy and on placement. This is designed to give you real-world insights that help support your progress as an effective marketer.
As well as your award of Master of Science, you will also receive the Chartered Institute of Marketing’s Certificate in Professional Marketing (subject to validation and you taking the additional preparation and exams).
Course content
As well as all the most important theories, ideas and developments in marketing, you will learn how to make yourself a better marketing manager. You’ll learn how to research and understand the behaviour of consumers and industrial customers.
You will also work on a major research or consultancy project, exploring a particular market, company or situation using the best research techniques and the latest theories. You can link this with your work placement or the current job if it can offer relevant research or study opportunities.
To ensure you are in touch with the latest developments in marketing, you will also learn about contemporary issues in marketing, whatever they may be at the time.
Modules
- Principles in Global Marketing
- Digital Marketing Strategy
- Innovation in Marketing
- Service Marketing - Optional
- Finance for Marketing - Optional
- Applied Research Skills
- Research/Consultancy Project
- Customer Experience and Value Creation - Optional
- International Strategic Management - Optional
Why study Marketing?
A marketing job is one of the most exciting and challenging jobs you can have. Once you have decided that you are interested in marketing this degree will prepare you for it (particularly if you have done a degree in another subject).
It is also an ideal degree if you have already started your career - whether as a marketer or not - and want to learn more about marketing strategies, models and techniques, and how marketing managers use them to get results.
Studying this programme will prepare you for a great career in marketing. It’s our job at St Mary’s to prepare you to be an outstanding marketer, by helping you learn a wide range of marketing concepts and ideas and how to apply them in real-world scenarios. Above all, it is our job to prepare you in a practical way, helping you to make a smooth transition from studying with us to working in marketing.
This degree has been designed by top marketing practitioners and academics, taking into account what employers need from new marketing recruits. Employers want young marketers who can:
- Apply marketing ideas and theories in practical situations – whether during the planning or implementation processes
- Use the latest developments in technology to plan and deliver marketing strategies
- Understand how ethical principles must be applied in marketing to achieve the best professional management and ethical standards
- Manage the numbers by understanding how to quantify marketing plans, targets and achievements
- Know how to build on their strengths and manage their weaknesses
- Show independence and creativity in identifying and solving problems
- Continue learning throughout their careers
- Manage people well and communicate with colleagues clearly and concisely
You will learn to do all these things in this Marketing MSc degree programme.
Funding
Government-funded loans of over £11,000 are available to many Home postgraduate students.
Home and International students may also be eligible for external sources of funding.
International Students should check their eligibility for our International Scholarship.
Alumni discount
A 20% tuition fee discount is available for our alumni (undergraduate and PGCE) planning to study for this Master's degree.
This degree will give you the knowledge and skills needed to be a successful marketer at home or abroad in companies of all sizes within the private, public or charitable sectors. It builds on contemporary management skills and approaches to give you everything you need to get your first marketing job and then succeed in the profession.