St Mary's University Twickenham, London
BSc (Hons) Communications, Media and Marketing
Twickenham, United Kingdom
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
GBP 9,250 / per year *
STUDY FORMAT
On-Campus
* home students; 14,850 GBP - international students
Key Summary
The importance of effective media and marketing skills has never been higher. This course focuses on developing your media production skills and aims to give you insight into the world of communications.
- You will learn about consumer behaviour, branding, customer relationships and digital communications.
- The degree includes specialist modules in Writing for the Media, Multimedia Production, Journalism and Hybrid Media Practice.
- Designed in collaboration with leading media and communications industry professionals.
- Optional work placements designed to provide you with in-demand skills.
- Option to study with a placement year of paid work experience.
Why St Mary's?
You will be part of a lively and diverse learning environment, where you are encouraged to join student clubs and attend public lectures and events, enabling you to network and develop your learning beyond your academic studies.
The BA (Hons) Communications, Media and Marketing degree is built around a common core along with four other communication courses. As well as our degree in Communications, Media and Marketing, we also offer courses that specialise in:
- Communications and Marketing
- Design and Marketing
- Data Analytics and Marketing
- Sports Communications and Marketing
These courses share a common first year, allowing you to modify your pathway at the start of your second year. The Communications, Media and Marketing degree includes specialist modules in:
- Writing for the Media
- Multimedia Production
- Journalism and Hybrid Media Practice
In addition to classroom learning, you will have the opportunity to use our media facilities and technical equipment to develop your practical skills.
The course is taught by industry professionals and leading academics in the field, with emphasis put on supporting you as an individual in an open and friendly environment. We work hard to help you to develop your employability skills and the degree offers you the opportunity to gain work experience in a range of businesses in London.
Why study Communications, Media and Marketing?
The growth of the communications and marketing industries in recent years has presented a great opportunity for graduates with suitable knowledge to make an impact in various professions.
As part of this degree, you will learn about the theory and practice of media production and the most effective techniques to communicate your message to different audiences across a variety of media platforms.
In this course, you'll learn about consumer behaviour, branding, customer relationships and digital communications. A series of exciting, practical media projects (designed by industry professionals) will help you to think critically, strategically and creatively.
This Communications, Media and Marketing course will help you to acquire the most relevant skills, teach you how to use them effectively and how to put them into practice in real-world scenarios.
Year one
- Principles and Practices of Communications
- The Media Industries
- Consumer and Audience Behaviour
- Contemporary Marketing Practice
- Digital Production - Optional
- Design and Visual Narratives - Optional
- Digital Marketing and Data Insights - Optional
- Sport, Culture and History - Optional
Year two
- Entrepreneurship and Professionalism
- Marketing Strategy and Implementation
- Research Methods in Social Sciences
- Multimedia Production
- Behavioural Economics - Optional
- Popular Culture and Business - Optional
- Managing Sports Events - Optional
Year three
- Ethics in Communications and Marketing
- Global and Social Economic Trends
- Entrepreneurial and Online Journalism
- Independent Study Project
- Independent Study Project
- Political Communication - Optional
- Industry Placement - Optional
- Building a Start-up Business - Optional
- Responsive Design - Optional
- Data Visualisation: Critical Analysis and Presentation - Optional
- Sports Marketing Campaign - Optional
The skills and knowledge acquired on this degree will ensure that you can secure employment in the communications and marketing industries and a range of other sectors where multimedia production, design and marketing skills are in high demand.
This could be a charity, a media relations company or a major international brand. The work experience opportunities that we offer will greatly enhance your CV and aims to give you a head start in the workplace.
Most of the optional work placements take place in the Greater London area. Some might be in central London, but there are also a number of suitable Communications and Marketing organisations in west London.
The Careers Service has more information on careers and postgraduate study options available to Communications, Media and Marketing students who have started their studies at St Mary’s.
A range of scholarships and bursaries are available to new undergraduate students. This includes:
- St Mary's bursary
- Vice-Chancellor's Excellence scholarship
- Care leavers' bursary
- International student scholarships
- Sports scholarships
- Sports coaching bursary