St Mary's University Twickenham, London

BSc (Hons) Business Management and Marketing

Why study Business Management and Marketing?

Our Business Management and Marketing degree course was designed by top marketing practitioners and academics. It takes into account what employers say about new marketing recruits, what they need from them and this programme aims to meet these needs.

Employers want young marketeers who can:

• Apply marketing ideas and theories in practical situations – whether in planning what to do or in implementing ideas
• Use the latest technological innovations, including the web and social media, to plan and deliver marketing campaigns
• Achieve the best professional management and ethical standards and apply them to the marketing world – with colleagues, businesses and customers

We aim to give you practical experience through our extensive placement and mentoring programmes, which will equip you with hands-on skills and guidance from industry professionals. You will organise your placement with the help of the Workplace Learning Team and can choose to do it in a location that suits you.

Course content

In the first year, you’ll learn what makes a business tick. You’ll need to understand the financial and economic aspects of business, how to manage people and how to organise for success in order to be a successful marketeer.

In your second year, you’ll focus strongly on marketing. ‘Being a Marketing Manager’ will give you all the skills you need to succeed in your marketing placement later in the year. You’ll learn how to research and understand the behaviour of consumers and industrial customers and the key elements of marketing theory you need to build a great marketing plan in your third year.

In this year, you will choose between taking either Experience and Employment in Business or Investigation in Employment Practice.

Your final year includes an in-depth research project, exploring a particular market, company or situation using the best research techniques and latest theories. You’ll also do a market research and planning project, producing a plan a company can use to achieve its marketing goals. You’ll be trained in marketing consultancy and taught key concepts that make marketing such a fascinating discipline.

Digital marketing has moved from being a special discipline to taking a central role in marketing. Rather than teaching modules specifically about digital marketing, the course builds digital approaches into every aspect of what you are taught.

We’ve also built-in coverage of how new digital business models disrupt conventional ways of doing business, and what kind of marketing “disrupters” use, and how “disrupted” companies need to respond. In doing this, we’ve drawn on the work of our team of researchers who focus on digital business models, how they use the information and their effects on markets.

It is possible to gain professional accreditations and certificate exemptions by successfully completing selected core and optional Business Management and Finance modules.

Professional bodies include:

• Chartered Management Institute (CMI)
• Chartered Institute of Management Accounting (CIMA)
• Chartered Institute of Public Finance and Accounting (CIPFA).
• Market Research Society (MRS)
• The Chartered Institute of Marketing (CIM)

Year one

• Contemporary Marketing Practice
• Introduction to Management
• Organisational Behaviour
• Contemporary Business Issues
• Financial Decision Making
• Human Resource Management

Year two

• Research Methods in Business and Management
• Fundamentals of Accounting
• Being a Marketing Manager
• Marketing Strategy and Implementation
• International Marketing and Supply Chain Logistics
• Experience and Employment in Business
• Experience and Employment in Business - Optional
• International Management - Optional
• Principles of Entrepreneurship - Optional
• Behavioural Economics - Optional

Year three

• Research Project
• Contemporary Issues in Marketing
• Ethics in Communications and Marketing
• Marketing Consultancy Project
• International Strategic Management - Optional
• Managing in the Workplace - Optional
• Data Visualisation: Critical Analysis and Presentation - Optional

This degree gives you the knowledge and skills you need to be a great marketer, in a large or small company, in private, public or charitable sectors, at home or abroad. It builds on a great foundation in general management to give you everything you need to get your first marketing job and then succeed in marketing.

The Careers Service has more information on careers and postgraduate study options available to Business Management students who have started their studies at St Mary’s.