SRH University B.A. International Business Administration - Business Psychology
SRH University

SRH University

B.A. International Business Administration - Business Psychology

Berlin, Germany

BA

7 semesters

English

Full time

Apr 2026

EUR 31,350 / per course

On-Campus

Key Summary

    About : The B.A. in International Business Administration with a concentration in Business Psychology combines key principles of business and psychology. This program covers topics such as consumer behavior, marketing strategies, and organizational dynamics, preparing students for diverse roles in the global business landscape. The course typically spans four years, equipping graduates with both theoretical knowledge and practical skills essential for success in the field.
    Career Outcomes : Graduates may pursue various career paths, including roles in human resources, marketing, and organizational consultancy. Opportunities also exist in international business firms, non-profits, and government agencies, where understanding human behavior can enhance business practices and strategies.

Business Psychology also referred to as Industrial and Organizational Psychology, applies psychological principles to address real-world business challenges and optimize organizational performance.

This program provides you with an interdisciplinary foundation, combining in-depth knowledge of business administration and psychology. Through integrated projects, you will also enhance your social competence and intercultural communication skills.

You will develop a comprehensive understanding of marketing, accounting, and sales within an international context, all while linking these disciplines to key psychological concepts. The curriculum’s rigorous modules are designed to prepare you for a diverse and dynamic professional career.

If you have ever found yourself preferring organization over last-minute studying, you will soon understand why—your grasp of learning and motivation psychology will help you work more efficiently and guide others toward improved performance.

Courses such as Emotions in the Workplace, Advertising Psychology, and Psychologically-Based Personnel Selection will prepare you to identify, recruit, and manage talent effectively. Your expertise in market and advertising psychology will also be invaluable in personnel and organizational development.

By integrating psychological insight into business practices, you will help shape healthier, more productive work environments and become an indispensable contributor to any organization. Your studies will also encompass international business management, applied business mathematics, business English, and private commercial law, ensuring a well-rounded academic experience.

For those with a global mindset, the Business Psychology program offers international exposure through a semester or internship abroad. Our International Office will assist you in planning and connect you with a network of global partner companies.

Read more on the institution's website