The work of the car designer blends creative design and automotive styling skills with elements of engineering, ergonomics and marketing. At SPD designers are able to face complex projects using a multidisciplinary approach. They are called on to envision progressive transportation concepts that fit a future scenario where cars are no more the unrivalled player.

Features

The Master programme embraces the entire design development process by researching new experiential concepts, redefining architectural solutions and moving forward with new criteria for comfort and efficiency. Today’s design paradigm must be brought into question in order to better interpret new aesthetic and social trends. The studio projects, organized in collaboration with major car companies, represent a proving ground to test the students’ ideas.

In particular, SPD has signed a long term educational partnership with Volkswagen Group Design involving the participation of designers from the various brands – from Audi to Lamborghini – into the teaching activities. After the initial exploration, students move forward into design concepts and their refinement up to both physical and digital modelling.

It’s a long process that demands a high level of personal commitment and flexibility, organizational and time management skills as well as a strong attitude to teamwork. Projects are subject to group critiques and critiques with outsider reviewers. Transportation designers thus acquire a constant spur to innovation both in form language and function, allied with the understanding of engineering and production processes.

Duration

The Master lasts two academic years, starting in January 2025. Attendance is compulsory and full time.

Language

The Master’s course is held in English.