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Spalding University Business in Marketing
Spalding University

Spalding University

Business in Marketing

Louisville, USA

BA

4 years

English

Full time, Part time

Jan 2026

On-Campus

Key Summary

    About : The Business in Marketing postgraduate program offers students comprehensive knowledge of marketing strategies and practices. It prepares students to analyze and solve marketing challenges, enhancing their decision-making skills. Graduates will engage with real-world scenarios and develop a robust understanding of market dynamics, consumer behavior, and brand management. This program aims to deepen your understanding of marketing's role in business while aligning with current trends and technologies.
    Career Outcomes : Graduates can pursue careers in various fields, including marketing management, brand strategy, digital marketing, and market research. They may work as marketing consultants, product managers, or within advertising agencies. This program equips students with the essential skills and knowledge to thrive in the competitive marketing landscape.

Whether you are beginning your education or looking to advance your career, the Bachelor of Science in Business Administration prepares you with relevant skills that keep organizations running smoothly. You will focus on hands-on problem solving, case studies, group work and interaction with community professionals—giving you the team-building skills and technical competencies to excel in your field.

The Spalding University School of Business is committed to preparing our students to be leaders who will make an impact in the business and professional world. Within our diverse community of learners, we provide a supportive and flexible learning environment where professional relationships and personal connections are fostered.

There is naturally a strong link between Spalding’s commitment to compassion, values, and meeting the needs of the times and the changes occurring in the business environment. Newer generations, especially Gen Z, expect our current leaders to lead differently which also means they expect to be prepared to lead differently. Through our curriculum, we can prepare future and current business leaders to think and lead differently. As a freshman, you will take the course BA 205: People, Planet, and Profit. The triple bottom line concept will also be embedded throughout the curriculum in already established classes.

Features

  • Our 6-week block schedule for traditional students provides flexibility for athletics, internships, and part-time jobs
  • Our 6-week classes are also offered evenings and online – providing flexibility for full-time work and family time
  • Work with a faculty advisor who is there to support you from your first class to graduation

Set Yourself Apart

As a double major, you can set yourself apart in the job market by earning dual degrees in either:

  • Accounting and Business Administration (120 credit hours)
  • Accounting and Financial Planning (126 credit hours)

Gain early admittance to the Master in Business Communication, and you can begin the program as an undergraduate. You’ll earn up to nine graduate hours, giving you a head start on your master’s degree.