Master in Digital Marketing and E-Commerce
Madrid, Spain
Master degree
DURATION
12 months
LANGUAGES
Spanish
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Jun 2026
TUITION FEES
EUR 6,850 / per year *
STUDY FORMAT
Blended
* In-person: €12,000 / Mixed: €6,850 / Direct online: €5,650 Apply for your STUDY AID SCHOLARSHIP from the university Social Work of up to 40%!
Key Summary
About: This Master in Digital Marketing and E-Commerce is for people who want to create an online business, reach buyers on any device, and plan digital commerce strategies. It covers customer acquisition, loyalty, e‑commerce strategy, campaign measurement and ROI, plus managerial and entrepreneurship skills. The syllabus has 11 modules (33 ECTS). Students can do internships in major companies and training can be financed by Fundae.
Career Outcomes: Graduates can work as digital marketing manager, e‑commerce manager, SEO/SEM specialist, social media manager, PPC specialist, marketing analyst or launch their own venture. Employers include agencies, retailers, platforms and startups and research jobs.
Who is it for?
It is aimed at all those people who want to create an Internet business and who want to reach their potential buyers, wherever they are, and who know how to do it from the different devices that exist. Also for those people who need to define and plan the strategy that will lead to the success of any company dedicated to commerce.
goals
- Know, understand and apply the fundamental bases of any company on the Internet dedicated to trade, but from the vision of the new market, digital.
- Acquire complete knowledge from customer acquisition, loyalty, e-commerce strategy to the analysis of the results.
- Know how to measure and achieve results on the actions that are implemented
- Become an expert in achieving the best ROI.
- Have the possibility to build your own project and get financing for it.
- In addition, there are a series of global objectives for all programs that consist of: efficiently managing work teams, learning to make strategic decisions, developing a global and integrating vision, mastering change management and capturing managerial skills.
Temary
1. FUNDAMENTALS OF DIGITAL ENVIRONMENTS [4 ECTS].2. AWARENESS MARKETING [5 ECTS].3. PAY PER CLICK MARKETING [3 ECTS].4. ADVERTISING, MEDIA AND CAMPAIGNS [3 ECTS].5. INBOUND AND MARKETING AUTOMATION [3 ECTS].6. COMMUNICATION, PUBLIC RELATIONS AND SOCIAL MEDIA [3 ECTS].7. MARKETING PLAN [3 ECTS].8. CUSTOMER MANAGEMENT AND LOYALTY STRATEGIES [2 ECTS].9. ANALYTICS AND MEASUREMENT OF CAMPAIGNS [4 ECTS].10. MANAGERIAL AND PROFESSIONAL SKILLS [1 ECTS].11. ENTREPRENEURSHIP [2 ECTS]. ). SPECIALTY MODULE TO CHOOSE [15 ECTS].. INTERNSHIP IN COMPANY [12 ECTS].. MASTER'S FINAL PROJECT [12 ECTS].
Additional Information
Those students who wish to do so have the possibility of doing internships in the main companies.
This training can be financed by the Fundae.
El temario más actualizado y completo del mercado.
1. FUNDAMENTOS DE ENTORNOS DIGITALES [4 ECTS]. 2. MARKETING DE AWARENESS [5 ECTS].3. MARKETING PAY PER CLIC [3 ECTS]. 4. PUBLICIDAD, MEDIOS Y CMAPAÑAS [3 ECTS]. 5. INBOUND Y MARKETING AUTOMATION [3 ECTS]. 6. COMUNICACIÓN, RELACIONES PÚBLICS Y SOCIAL MEDIA [3 ECTS]. 7. PLAN DE MARKETING [3 ECTS]. 8. GESTIÓN DE CLIENTES Y ESTRATÉGIAS DE FIDELIZACIÓN [2 ECTS]. 9. ANALÍTICA Y MEDICIÓN DE CAMPAÑAS [4 ECTS]. 10. HABILIDADES DIRECTIVAS Y PROFESIONALES [1 ECTS]. 11. ENTREPRENEURSHIP [2 ECTS]. ). SPECIALTY MODULE TO CHOOSE [15 ECTS]. (Download teaching guide). PRÁCTICAS EN EMPRESA [12 ECTS]. . TRABAJO FINAL DE MÁSTER [12 ECTS].
The SBS master's degree in Digital Marketing is in the following official 2023 rankings
- In-person: No. 3. Business/Digital Marketing Category
- Online: No. 3 . Digital Marketing Category.
The Social Projects of Spain Business School offer students the possibility of obtaining financial aid. Consult and request them during the admission process.
If you need financing, at Spain Business School we offer you the possibility of obtaining financing with very advantageous conditions . Check your options and benefits during the admission process.
If you are a company, training can be subsidized through the State Foundation for Employment Training, FUNDAE (Spain only).
Scholarships up to 50%
Request your 40% scholarship
Egress Profile
Denomination
MMD Graduate Profile
Principal function
A graduate of a Digital Marketing Master will be able to carry out tasks such as positioning a brand in different search engines, optimizing the content of web pages, paid campaigns on the Internet, managing a brand's blog, as well as its social networks. , neuromarketing, electronic commerce and other additional ones depending on the area of specialization.
Professional Exit
Consultant. Market researcher. Product Manager. SEO expert. SEM expert. Community Manager. Copywriter. Commercial analyst. Adviser. Market analyst. Director of communication. Advertising director. Logistics director. Teaching. Investigation. General manager. Account Manager. Brand Manager. Product Manager. Sales manager. Commercial expansion manager
Marketing is one of the specializations with the greatest academic and professional potential within the field of business economics, generating great social and business demand. The Spanish labor market shows a high demand for specialists in aspects related to the field of marketing and market research.
The program has a solid academic conception, designed to provide advanced theoretical foundations, which in turn serve as a basis for carrying out the practical work that is developed within the different subjects that comprise it. Students will receive rigorous and unique training from the real and practical point of view of the company with the most advanced techniques of marketing management and market research, interspersed with intense practical training in the management of the different areas of the field. commercial and strategic of the company.
There are many reasons why you should study a program based on Digital Business. But why study it at Spain Business School ?
We give you our main reasons:
- Personalized, quality training by active professionals in the sector.
- High employability of our students.
- School awarded as Best Business School in Spain in the years 2021, 2022, 2023 and 2024
- Because it's not just worth studying. The title must have a surname and those of SBS have the surname Excelencia. All master's degrees are Top 3 in their respective categories of the Spain ranking.
Do you need more reasons? Talk to us and request your scholarship from the University Aid Foundation.
The program can be taken in mode
- Presencial
- Mixta
- Virtual
The master's degree lasts 10-12 months and is digital marketing with specialization. The specializations are:
- Marketing and strategy management
- Neuromarketing
- Marketing of tourism companies
- Marketing of fashion, beauty and luxury companies
- Analítica digital
- Social media and communication
- Community manager
- e-commerce / electronic commerce