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Southern Methodist University Meadows Schools of the Arts B.A. in Corporate Communication and Public Affairs
Southern Methodist University Meadows Schools of the Arts

Southern Methodist University Meadows Schools of the Arts

B.A. in Corporate Communication and Public Affairs

Dallas, USA

BA

English

Sep 2025

Key Summary

    About : The B.A. in Corporate Communication and Public Affairs focuses on developing strategic communication skills necessary for effective public relations and corporate communication. The curriculum includes courses on media relations, crisis communication, and public affairs. This program offers hands-on experiences through projects, internships, and collaborations with industry professionals, preparing students for real-world challenges.
    Career Outcomes : Graduates can pursue careers in various fields such as public relations, corporate communications, and media management. Potential job titles include communication specialist, public affairs manager, and media consultant, allowing students to play crucial roles in shaping organizational narratives and engaging stakeholders effectively.

Strong writing skills are essential to the student’s success in the division’s journalism curriculum and later in the profession of journalism. Students may enroll in journalism classes as first-year students. Those seeking permission to major or minor in the Division of Journalism must have completed 24 hours of study, which may include transfer hours. Students must also have taken DISC 1312 (or equivalent) and earned a minimum grade of B in this course. Students are required to take JOUR 2103 before further journalism study, and they must declare the major or minor before taking JOUR 2312. Students transferring from other universities must have completed equivalent courses and obtained the equivalent GPA in those courses before they can be considered a major candidate in the Division of Journalism. All journalism and fashion media majors must declare and complete a second major or a minor of their choosing. The Journalism Division has a focus on and commitment to diversity, recognizing the need for diversity in media and communications in the 21st century.

Organizational Communication

For majors interested in leading the effective operation and internal workings of organizations, including leadership, change management, teamwork, power/ gender issues, human and social capital, and organizational behavior.

Political Communication

For majors interested in leading public policy initiatives for organizations, lobbying firms, think tanks, government agencies, NGOs, elected office, or political campaigns, including analysis, issues management, advocacy, and public opinion monitoring.

Social Innovation and Nonprofit Engagement

For majors interested in leading or founding nonprofit or hybrid corporations that combine social welfare, branding, donor/volunteer relations, fundraising/ philanthropy, and strategic communication in a variety of mission contexts.