Sonoma State University Certificate in Wine Sales Management
Sonoma State University

Sonoma State University

Certificate in Wine Sales Management

Rohnert Park, USA

Certificate

English

Sep 2026

Distance Learning

Key Summary

    About: The Certificate in Wine Sales Management provides essential skills for professionals in the wine industry. The program covers key aspects of wine sales, marketing techniques, and consumer behavior. It emphasizes practical knowledge and strategies to manage sales effectively in various settings, including retail and distribution.
    Career Outcomes: Graduates can pursue roles such as wine sales representatives, marketing managers, or retail wine specialists. Opportunities also exist in wine distribution, event management, and entrepreneurship within the wine sector.

This 8-week online course provides sales and management training for suppliers and distributors in the wine and alcohol beverage industry. Through exploration of route-to-market strategies for alcoholic beverages, students gain client-facing sales and territory management skills. Building on this knowledge, students complete weekly series of pre-recorded micro-lectures and submit activities or quizzes with video coaching and feedback from the instructor.

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