MSc in International Marketing & Business Development
- Suresnes, France
- Lille, France
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2027
TUITION FEES
EUR 19,000 / per year
STUDY FORMAT
On-Campus
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
About: The MSc in International Marketing & Business Development at SKEMA combines marketing analysis and business development. Delivered on six campuses, the programme is offered as a one‑year or two‑year MSc. The curriculum mixes core courses, campus-dependent electives, company projects, internships and a mandatory dissertation (18 ECTS).
Career Outcomes: Class of 2023 reported a net employment rate at six months: 96% and 40% of graduates work outside their home country. Graduates enter Retail, Technologies, Consulting, Agrobusiness, Media, Finance, Luxury and Hospitality. Roles include marketing, brand or product management, trade/category management, sales, business development, key account management, PR, social media and e‑commerce.
This MSc offers a double-competency approach combining marketing analysis and business development. Delivered on six SKEMA campuses with September and January intakes, the curriculum mixes core courses, elective tracks (campus-dependent), company projects/challenges, a mandatory dissertation (18 ECTS), and internship opportunities. It is available as either a one‑year or two‑year MSc, depending on applicants' prior degree (see Admissions). The programme emphasises applied learning with industry contributions (e.g., L'Oréal, Leroy Merlin, IBM, Procter & Gamble) and participation in challenges and company projects.
The curriculum is organised across two semesters for a full academic year (total full year = 60 ECTS for the one‑year MSc).
Semester 1 combines core courses (marketing, brand, research, new business development) and fall elective tracks (analytics, consumer/culture, competencies).
Semester 2 includes core courses (consumer behaviour, product/operational marketing, business development & sales), spring elective tracks, and an individual dissertation project (18 ECTS).
Campuses offer different elective tracks and specialisations; company projects, challenges, and a mandatory internship are embedded into the programme.
MSc employment survey (Class of 2023): Net employment rate at six months: 96%; 40% of graduates work outside their home country. Graduates work across a range of sectors (Retail/Sales, Technologies, Consulting/Engineering, Agrobusiness, Media, Finance/Bank/Insurance, Luxury, Hospitality) and hold roles such as marketing, brand or product management, trade/category management, sales and business development, key account management, PR, social media/digital partnerships, growth hacking and e‑commerce. The programme emphasises company projects and recruiter connections; a long list of recruiting companies is provided on the programme page.