SKEMA Business School MSc in Digital Marketing and Business of Entertainment
SKEMA Business School

SKEMA Business School

MSc in Digital Marketing and Business of Entertainment

Suresnes, France

MSc

1 up to

2 years

English

Full time

Sep 2027

EUR 35,000 *

* for 1-year | €47000 for 2-year

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Key Summary

About: SKEMA and UCLA Extension deliver an applied MSc in Digital Marketing and Business of Entertainment: a one‑week Hollywood insight module, Semester 1 at UCLA Extension in Los Angeles, Semester 2 at SKEMA Sophia Antipolis and an 18‑credit dissertation. Teaching combines industry experts, case studies, projects and company site visits. Graduates receive an MSc (DESMI/master's level) and a UCLA Extension certificate; UCLA credits are internationally recognised.

Career Outcomes: You can work across media, entertainment and digital sectors. Potential roles include digital marketing manager, content strategist, brand manager, social media manager and positions at studios, streaming platforms, agencies and startups globally.

SKEMA Business School and UCLA Extension jointly deliver this MSc to provide an applied, industry‑oriented education at the intersection of digital marketing and the entertainment industry. The programme includes an intensive one‑week ‘Hollywood’ insight module, semester‑long coursework (Semester 1 at UCLA Extension in Los Angeles; Semester 2 at SKEMA Sophia Antipolis) and an 18‑credit dissertation project. Courses are taught by industry experts and include lectures, case studies, projects and company site visits. Successful students receive the MSc (DESMI/master's level) and a UCLA Extension certificate (Business & Management of Entertainment). Internationally recognised credits are attached to UCLA Extension programmes.

Read more on the institution's website