Master of Digital Marketing
Singapore, Singapore
DURATION
1 up to 4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
Introduction
The Master of Digital Marketing (MDMK) programme, the Graduate Diploma in Digital Marketing (GDDM) programme, and the Graduate Certificate in Digital Marketing (GCDM) programme offered by the School of Business at the Singapore University of Social Science (SUSS) provide a formal and structured learning in Digital Marketing. The programmes provide a wide range of digital marketing courses to equip our students with up-to-date digital marketing theories and ready-to-apply digital marketing practices.
The Master of Digital Marketing programme aims to nurture highly specialised digital marketing professionals. It offers a choice of two tracks to accommodate different learning needs. The Generic Digital Marketing track offers the students a broad spectrum of courses covering various digital marketing topics. The Analytics track is designed to give the students a deep dive into quantitative skills needed for effective marketing campaign.
The programme supports upskilling to meet work challenges posed by advancements in marketing technology and innovations. Marketing professionals, business executives, entrepreneurs or anyone who wish to deepen their knowledge of contemporary practice of Marketing, should join the programme.
Unique Features of the Programme
- The programme is stackable and the students can learn at their own paces. They can progress from Graduate Certificate in Digital Marketing (GCDM) to Graduate Diploma in Digital Marketing (GDDM) and eventually to Master of Digital Marketing (MDMK), Master of Management (Digital Marketing) or Master of Social Science (Digital Marketing).
- The programme has two tracks catering to different learning needs. The two tracks are the Generic Digital Marketing Track and the Analytics Track.
- Courses are co-lectured by both SUSS faculties and industry elites from top technology companies.
- Courses in Graduate Diploma in Digital Marketing also prepare learners to obtain widely recognised industrial accreditation such as Google Ads Certification, Google IQ Certification and Facebook Blueprint Certification.
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Ideal Students
Mid-career marketing professionals, business executives, entrepreneurs or any learners who wish to acquire professional advancement and deepen their knowledge of contemporary marketing, should join the programme.
Admissions
Curriculum
The Master of Digital Marketing programme offers a choice of two tracks: the Generic Digital Marketing and Analytic tracks.
The programmes are stackable and provide students with different pathways and exit points to accommodate different learning needs. Modular courses may also be taken individually, via Centre for Continuing and Professional Education (CCPE) and recognised for credit when applying for admission to the GDDM and MDMK programmes.
Career Opportunities
The programme caters to the emerging industrial need for digital marketing talents. It aims to nurture highly specialised digital marketing practitioners. The employment opportunities for our graduates, based on their working experience, can progress from lower to higher rank managerial positions. The job roles include ecommerce associate, ecommerce executive, ecommerce manager, digital marketing specialist, digital marketing strategist/planner, marketing analyst, digital marketing assistant/executive/manager, etc.
Program delivery
The Master of Digital Marketing programme offers a choice of two tracks: generic Digital Marketing and Analytic tracks.
The programmes are stackable and provide students with different pathways and exit points to accommodate different learning needs. Modular courses may also be taken individually, via the Centre for Continuing and Professional Education (CCPE) and recognised for credit when applying for admission to the GDDM and MDMK programmes.
Students in Master of Digital Marketing are required to complete 60 cu of coursework. The minimum candidature period is one (1) year and the maximum candidature period is four (4) years (average time taken is 1.5 - 2 years). Students have to maintain a minimum CGPA of 3.0 in their coursework as part of the fulfilment of the MDMK programme.
Regular Pathway
The regular pathway (MDMK) is open to Singapore citizens, permanent residents and residents in Singapore. Students on the regular MDMK pathway take a maximum 20 cu of courses per semester and complete the programme in maximum 4 years.
Accelerated Pathway
The accelerated pathway (MDMK-A) is open to international students as well as Singapore citizens, permanent residents and residents in Singapore. Students on the accelerated pathway take 30 cu of courses on average per semester (no more than 35 cu) and complete the programme in 1 year.
Unique Features of the Programme
- The programme is stackable and the students can learn at their own pace. They can progress from Graduate Certificate in Digital Marketing (GCDM) to Graduate Diploma in Digital Marketing (GDDM) and eventually to a Master of Digital Marketing (MDMK), Master of Management (Digital Marketing) or Master of Social Science (Digital Marketing).
- The programme has two tracks catering to different learning needs. The two tracks are the Generic Digital Marketing Track and the Analytics Track.
- Courses are co-lectured by both SUSS faculties and industry elites from top technology companies.
- Courses in Graduate Diploma in Digital Marketing also prepare learners to obtain widely recognised industrial accreditation such as Google Ads Certification, Google IQ Certification and Facebook Blueprint Certification.