Shorter University Including Robert H. Ledbetter College Of Business
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
Rome, USA
DURATION
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LANGUAGES
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PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2024
STUDY FORMAT
On-Campus
Key Summary
About: The Bachelor of Business Administration in Marketing offers students an in-depth understanding of marketing principles, strategies, and tools. The program covers topics such as consumer behavior, market research, and digital marketing techniques, preparing students for dynamic careers in the marketing sector.
Career Outcomes: Graduates can pursue various career paths, including roles as marketing managers, brand strategists, market research analysts, and advertising executives. They can work in diverse industries that require marketing expertise.
Scholarships
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Introduction
Students who enrol in the Bachelor of Business Administration in Marketing degree will learn to identify and assess the consumer and industrial market needs, develop marketing strategies to meet those needs through primary and secondary marketing research, and create advertising campaigns. Marketing is an essential part of any business plan in all organizations.