Sheffield, United Kingdom
DEGREE TYPE
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Sep 2025
TUITION FEES
GBP 19,705 **
STUDY FORMAT
On-Campus
* second intake: January 2026
** £19,705 for international/EU students | £11,590 for UK students
Key Summary
Introduction
Prepare for an exciting career in the sports industry on a course with excellent industry ties and a strong graduate network.
- Build the knowledge and attributes you’ll need for a professional career in sport.
- Work with world-class sports organizations on an industry-based project in an optional 12-week placement.
- Benefit from the experience of tutors with substantial industry, research, and consultancy experience.
- Gain the contacts, skills, and credentials you’ll need to make an impact.
This course focuses on the core aspects of sports business. Through practice-based learning, you’ll build up your existing experience with the knowledge and contacts you need. You’ll leave with a degree that’s recognized by the world’s leading professional marketing body and respected across the industry.
Curriculum
All our courses are designed around key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
In this course, you’ll improve your employability skills and develop specialist knowledge of the global sports industry. You’ll learn to identify and develop creative solutions for major clients – gaining practical experience through optional industry placements while attaining a sound theoretical grounding under the guidance of our experts. You’ll also have access to an employability adviser who can help with writing applications, preparing for interviews, and developing your CV – as well as offering tailored career guidance.
You learn through
- lectures
- seminars
- workshops
- research projects for major clients
- optional industry placements
- independent learning
Applied learning
Work placement
You’ll have the option to complete a 12-week work project, receiving support and advice from a mentor in a client organization, as well as a member of the academic staff. We’ll use our network of local, regional, national, and international employers to help secure you a challenging and fulfilling experience.
Recent clients have included Formula 1, Gfinity, the International Olympic Committee, Virtus, FutbolJobs, Sheffield United FC, and Sheffield Wednesday FC.
Live projects
As part of your studies, you’ll undertake an industry-based research project – working with sports organizations to solve problems or explore potential market opportunities.
Networking opportunities
The course has plenty of chances to build your network – with superb industry ties and opportunities for work placements and research projects. We also have an established and strong graduate network on LinkedIn, which you’ll gain access to once you join the course.
Career Opportunities
This course prepares you for a career in
- regional, national, and international sporting bodies
- local authority and voluntary sector sport
- sporting clubs
- sport leagues
- Major venues and facilities
- event management organizations
- sports consultancies
- player-agent organizations
- sport-related government agencies
- sponsorship procurement
Previous graduates of this course have gone on to work as
- business development professional at Arsenal FC
- coaching projects consultant in the Premier League
- CRM and insight manager at Leaders in Sport
- research and insight analyst in Formula 1
- world para snow sports manager at the International Paralympic Committee