Sheffield Hallam University

MSc International Marketing

The course develops the specialist knowledge, understanding and skills associated with the professional and managerial functions of international marketing.

You’ll gain a thorough understanding of marketing theories and how to apply them to a real-world context. These include international marketing strategy, contemporary communication planning and consumer behaviour in dynamic environments – with an emphasis on digital marketing theory and application.

You’ll work with peers on a marketing simulation exercise while developing your professional skills with a team of tutors who have a wealth of professional marketing and academic experience.

Industry specialists have helped to design your course – helping you graduate with the skills employers seek. Our teaching strategies are grounded in contemporary academic research, with a strong emphasis on the practical challenges faced by global organisations.

You learn through:

• lectures
• interactive seminars
• dedicated tutor support
• guest lectures
• digitally enabled learning and simulations
• group and individual presentations
• live consultancy project
• small group and individual dissertation supervision meetings

Key themes

In international marketing, organisations navigate different environmental challenges in diverse ways. The curriculum themes and learning materials therefore represent a range of scenarios and perspectives. The teaching focuses on the current real-world global issues that impact on marketing decision making.

You’ll explore international consumer behaviour and approaches to international strategic marketing evaluation, planning and decision making – as well as contemporary marketing communication planning.

You’ll study the changing nature of international markets and how this impacts on marketing planning and decision making. We’ll prepare you for the diversity and complexity which accompanies a globally integrated and internationally focused marketing environment.

You’ll gain essential skills in marketing management, environmental analysis and leadership – learning how to present information and critically evaluate issues as you collaborate and problem-solve in teams.

Applied learning

We think the best way to learn something is to do it in the real world. This guides everything we do at Sheffield Business School. You’ll develop your employability skills and learn how to be successful as an international business and marketing manager.

Live projects

You’ll develop practical managerial skills by interacting with a company. Communicating with a company enhances your business awareness – a particular benefit to international students in terms of business engagement – and develops group work skills.

You’ll also self-reflect and develop skills that underpin your future professional development. Business skills – e.g. interpersonal, intercultural capabilities, team working and presentation – will complement academic skills such as data acquisition, analysis, academic writing and research.

You can also develop areas to focus on in your dissertation, consultancy or an applied project, which you can link to your career aspirations.

Field trips

You may be able to attend field trips to firms in the UK – from local small and medium sized enterprises to multinational firms – giving you a sense of the types of workplaces you could be located in.

Networking opportunities

Key modules make use of guest lecturers to give practical focus, sharing effective insights into the issues facing real-world companies. Previous students may deliver some of these, giving you a sense of their journey towards the workplace.

You can take part in careers days, consultancy projects and guest lectures, with the added possibility of networking with former students from the course.

You can access to postgraduate career development initiatives, from leadership programmes and management skills workshops to CV writing and career management activities.

Competitions

You may be able to take part in competitions, with prizes available for performing strongly on the course, or being nominated as an inspirational student.

This course prepares you for a career in a wide variety of marketing-related roles, including:

• market development
• market research
• marketing communications and advertising
• purchasing and merchandising
• marketing consultancy
• digital marketing, brand, product and project management

Previous graduates of this course have worked for a wide variety of firms in the UK and internationally, including:

• Dunelm, UK
• Santander, UK
• Robert Bosch, SA
• Servisair, Swisscom AG
• Intlecom Systems Ltd
• Lumosa, UK
• FrieslandCampina, Vietnam
• NJ Group, India
• ViewSonic, UK
• Harouge Oil Operation, Libya