South East Technological University
Master of Science in Digital Marketing and Analytics
Carlow, Ireland
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
28 Aug 2026
EARLIEST START DATE
Sep 2026
STUDY FORMAT
On-Campus
Key Summary
About: The MSc in Digital Marketing and Analytics at South East Technological University offers a Level 9 (90 credits) Masters or Postgraduate Diploma (60 credits). The course mixes academic study with industry exposure, teaching digital strategy, analytics, marketing, social media, UX and CRM. The program is accredited by Institute of Analytics, meeting standards. It suits graduates and professionals seeking strategic digital marketing and analytics, based in southeast Ireland.
Career Outcomes: Graduates can work in digital marketing, social media, UX, search marketing, CRM, data analytics and brand management across multiple SMEs, multinationals and the arts; may progress to Level 10 (PhD).
The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing and Analytics at Southeast Technological University is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing.
This innovative and exciting course will provide potential learners with an opportunity to study for an MSc in Digital Marketing and Analytics, corresponding to a Level 9 qualification (90 credits) or a Postgraduate Diploma (60 credits).
The MSc combines academic study and industry exposure to deliver a course that has a strong focus on current and emerging research and practice. An application may also be made to the Level 9 Postgraduate Diploma in Digital Marketing and Analytics (60 credits).
The MSc in Digital Marketing and Analytics programme has received accreditation from the Institute of Analytics, which is an International Professional Body for Analytics & Data Science professionals. Receiving this accreditation means we have gained global recognition that our programme meets the highest global academic, professional and ethical standards set by the IoA. Students, universities and employers can be confident in the quality of education we provide, which should help students gain a competitive edge in the data age.
Semester One
Data Analytics and Consumer Insights
- Search Marketing and Digital Analytics
- Strategic Marketing Management
- Digital Marketing Landscape and Strategy
Electives
- Ecommerce
- Law and the Digital Environment
Semester Two
- Digital Marketing Technologies
- Digital Marketing Communications
- Strategic Brand Management
Electives
- Strategic Design
- Strategic CRM
Semester Three
- Digital Marketing Research Project (This will run throughout the year)
Learners in the course will have an opportunity to work on live business projects.
The MSc in Digital Marketing and Analytics is designed to help learners identify the strategic implications of digital marketing and to create and implement effective digital marketing data-driven strategies. Successful completion of the course will help participants grow their career opportunities in this dynamic sector.
Graduates of this programme can expect career opportunities in areas such as: Digital Marketing Management and Consulting, Social Media Management, User Experience Management, Search Marketing, CRM, Content Marketing, Data Analytics and Brand Management. Digital Marketing opportunities exist in all industries, from SMEs to global multinationals, financial services to the arts.
Graduates may also pursue Level 10 (PhD) study opportunities upon successful completion of this course.
The programme is delivered on Thursday and Friday each week. For part-time students first year is delivered on Thursday and the second year is delivered on Friday.
