SESEF - Società Europea per i Servizi e la Formazione
Master in Global Event Management
Rome, Italy
Master degree
DURATION
7 months
LANGUAGES
Italian
PACE
Full time
APPLICATION DEADLINE
22 Oct 2026
EARLIEST START DATE
Nov 2026
TUITION FEES
EUR 5,900 / per course
STUDY FORMAT
On-Campus
Key Summary
About: The Master in Global Event Management trains professionals for the events sector in logistics, communication, design, marketing and audiovisual coordination. It follows standards for Meeting Managers and Meeting Coordinators and targets rapid employment. Open to graduates and industry professionals, the course awards a legally valid Event Manager certificate in Europe. The 29th edition starts February 2024 in Rome; 2024 students receive a €200 voucher.
Career Outcomes: Graduates can work as Event Manager, Meeting Coordinator, Event Planner or MICE specialist, joining event agencies and hotels’ MICE departments, handling logistics, coordination, creative and audiovisual production and supporting entry to the workforce.
The rapidly expanding evolution of the events sector requires increasingly higher skills in terms of organization and management. Our Master in Event Management aims to train professional figures in line with the roles sought in the world of events.
The Event Manager must have skills ranging from logistics to communication, from design to copy-writing, up to actual marketing. He is the person who coordinates the planning of an event in all its phases, and is responsible for the technical, creative and audio-visual sides. In short, an all-rounder, which finds its place in event placement agencies, in the events sector within a company, in the MICE of a hotel and in marketing agencies. The Master is aimed both at young graduates and diploma holders who aspire to become Event Managers, and at sector operators who intend to update and retrain their professional skills.
The Master's Program is made up of a series of interconnected modules in line with the professional standards for Meeting Managers and Meeting Coordinators, the main mission is to promote highly performing and qualified training, aimed at rapid entry into the world of work. At the end of the course the student will obtain a legally valid and recognized Event Manager certificate in Europe.
The 29th edition will begin in February 2024, at our headquarters in Rome.
nb The SESEF in 2024 copies 20 years! For this year only, our students will be able to take advantage of a €200 voucher to spend on our online courses and masters platform.
The training course lasts 1000 hours (approximately 9 months), divided into:
- 200 hours of classroom time (Monday-Friday, 9.00-18.00 in Rome);
- 300 hours of project work and study on an online platform on demand;
- 500 hours of internship at prestigious companies in the sector.
During the classroom hours, the best managers in the sector at a national level intervene, contributing with stories of business cases in order to structure a complete Know-how of the subjects. The student will directly determine his/her own internship by orienting himself/herself among the companies provided by the school. Our school organizes a maximum of two editions of the same master to allow high quality standards, this translates into a 90% placement within 6 months from the end of the course attended.
The first 15 registrants will receive partial scholarships of €2,500 each and free accommodation for the entire duration of the classroom session.
Each year only one edition of this Master is organized. A choice that allows to obtain high quality standards during the classroom lessons with the related result of training students with an accurate technical preparation useful to facilitate the insertion
work. All this translates into a 90% placement within six months of the end of the course attended.
The young talents who join the company will be able to find:
Opportunities for personal and professional growth
Continuous training, technical, managerial and linguistic
- A dynamic and stimulating working environment
- A job that integrates travel, exploration and growth and where creativity is rewarded
- An opportunity to be an active part of the company's future
1. Introduction to the tourism market
- The tourist market and its numbers
- Tourism businesses
2. Types of event and their format
- National and international events
- The protagonists of the event
- Event formats
3. Event planning
- Definition of objectives
- Drafting of the program
- Budget planning
4. The strategic and operational management of the event
- Risk management
- Event measurement and evaluation
5. The economic management of the event
- Reporting and economic evaluation
- Drafting of the estimated and final budget
- The legal aspects of contracts
6. Banqueting Management
- Food & Beverage Management
- Menu and types of services
- Layout and preparation of the rooms
7. Tourism and event marketing
- Tourism Marketing
- Web Marketing
- Social media management
Site inspection
- Visit to a conference center and/or MICE sector of a Business Hotel