University of Sarajevo - School of Economics and Business
Bachelor of Financial and Marketing Management
Sarajevo, Bosnia and Herzegovina
Bachelor's degree
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
BAM 400,000 / per year *
STUDY FORMAT
Blended
* for international students | 100,00 KM - for local students
Key Summary
A three-year study program in the English language. The program lasts for six semesters and has an overall of 180 ECTS credits, including the internship and diploma paper.
In the fifth semester, the students are offered two concentrations: Financial Management and Marketing Management. This program has EMFD Bachelor accreditation granted by the most prominent European accreditation agency EFMD.
Why this programme?
In a dynamic business environment, the role of marketing and financial professionals has become more critical in ensuring the long-term success of enterprises.
The three-year programme Marketing Management and Financial Management will provide you with the knowledge and skills to become a marketing or financial professional, and the confidence to progress into a number of roles.
Graduating with a concentration in marketing management improves your employment prospects for a career in marketing, and you will be well qualified for roles such as marketing executive, market researcher, public relations officer, digital marketing account executive, etc.
A degree with a concentration in Financial management will give you the skills for a career in financial services such as banking, insurance, investment management, pension fund management, etc.
The program is divided into six semesters, four of which are attended by all students. It is only during the fifth semester that students get to choose one of the following concentrations:
I Semester
- Principles of Economics
- Introduction to Business
- Business Law
- Principles of Management
- Mathematics for Management
- Business Informatics
II Semester
- Corporate Finance
- Principles of Marketing
- Statistics
- Microeconomics
- Accounting
- Macroeconomics
III Semester
- Strategic Management
- Quantitative Methods in Management
- Management Information Systems
- Financial Accounting
- Quantitative Models in Finance
- International Economics and Business
Concentration
In the fourth semester (second year) of the study program, you can choose one of the following concentrations:
Financial Management
IV Semester
- Financial Management
- Fundamentals of Financial Analysis
- Insurance
- Banking
- Business Ethics
V Semester
- Financial Risk Management
- International Financial Management
- Portfolio Management
- Elective
- Internship
- Research Project
VI Semester
- Actuarial Models
- Financial Markets and Institutions
- Taxes and Corporations
- Elective
- Elective
- Bachelor's Thesis
Marketing Management
IV Semester
- Marketing Management
- Consumer Behavior
- Marketing Research
- Digital Marketing and Social Media
- Business Ethics
V Semester
- Marketing Channels
- Price Management
- Services Marketing
- Elective
- Internship
- Research Project
VI Semester
- Brand Management
- Global Marketing
- Marketing Communications
- Elective
- Elective
- Bachelor's Thesis
The FM&MM programme set is delivered in the full-time mode, based on both the traditional “in-class” model (10 weeks of classes per semester) and the “online” model (5 weeks of classes per semester). The amount and schedule of “in-class” and “online” weeks are consistent every year and regularly publicised at the beginning of every semester. Programme delivery operates based on the academic year, divided into two semesters - fall and spring semesters.
The fall semester starts at the beginning of October and lasts until the middle of January, while the spring semester starts in mid-February and lasts until the beginning of June. Each semester at the I cycle of study includes 15 weeks of instruction. Exams for the fall semester are held in January-February, while exams for the spring semester are held in June-July.