Bachelor of Financial and Marketing Management
Sarajevo, Bosnia and Herzegovina
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
Request tuition fees
STUDY FORMAT
Distance Learning, On-Campus
Key Summary
Introduction
In a dynamic business environment, the role of marketing and financial professionals has become more critical in ensuring the long-term success of enterprises.
The three-year programme Marketing Management and Financial Management will provide you with the knowledge and skills to become a marketing or financial professional, and the confidence to progress into several roles.
Graduating with a concentration in marketing management improves your employment prospects for a career in marketing and you will be well qualified for roles such as marketing executive, market researcher, public relations officer, digital marketing account executive etc.
A degree with a concentration in Financial management will give you the skills for a career in financial services such as banking, insurance, investment management, pension fund management etc.
Admissions
Curriculum
I Semester
- Principles of Economics
- Introduction to Business
- Business Law
- Principles of Management
- Mathematics for Management
- Business Informatics
II Semester
- Corporate Finance
- Principles of Marketing
- Statistics
- Microeconomics
- Accounting
- Macroeconomics
III Semester
- Strategic Management
- Quantitative Methods in Management
- Management Information Systems
- Financial Accounting
- Quantitative Models in Finance
- International Economics and Business
Financial Management
IV Semester
- Financial Management
- Fundamentals of Financial Analysis
- Insurance
- Banking
- Business Ethics
V Semester
- Financial Risk Management
- International Financial Management
- Portfolio Management
- Elective
- Internship
- Research Project
VI Semester
- Actuarial Models
- Financial Markets and Institutions
- Taxes and Corporations
- Elective
- Elective
- Bachelor's Thesis
Marketing Management
IV Semester
- Marketing Management
- Consumer Behavior
- Marketing Research
- Digital Marketing and Social Media
- Business Ethics
V Semester
- Marketing Channels
- Price Management
- Services Marketing
- Elective
- Internship
- Research Project
VI Semester
- Brand Management
- Global Marketing
- Marketing Communications
- Elective
- Elective
- Bachelor's Thesis
Program Outcome
- FM&MM carries 180 ECTS
- Title you receive: Bachelor of Management
- C1 certificate for English language
Accreditations
Program delivery
FM&MM programme set is delivered in the full-time mode, based on both the traditional โin-classโ model (10 weeks of classes per semester) and the โonlineโ model (5 weeks of classes per semester). The amount and schedule of โin-classโ and โonlineโ weeks are consistent every year and regularly publicized at the beginning of every semester. Programme delivery operates based on the academic year divided into two semesters - fall and spring semesters. The fall semester starts at the beginning of October and lasts until the middle of January, while the spring semester starts in mid-February and lasts until the beginning of June. Each semester at the I cycle of study includes 15 weeks of instruction. Exams for the fall semester are held in January-February, while exams for the spring semester are held in June-July.