MSc in Economics and Business Administration - Sports and Event Management
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
03 Mar 2026*
EARLIEST START DATE
Sep 2026
TUITION FEES
Request tuition fees
STUDY FORMAT
On-Campus
* for EU/EEA and Swiss citizens and applicants holding a Danish residence permit I for non-EU/EEA citizens without a current residence permit deadline is 01.02.2026
* for full degree students from the Nordic countries or from the EU/EEA countries and Switzerland; 4,250 EUR per semester for students with a non-EU/EEA-citizenship or non-Swiss-citizenship
Key Summary
Introduction
Do you want to manage companies in the sports and event sector? This program gives you competencies that enable you to become such a manager.
The MSc in Economics and Business Administration profile in Sports and Event Management gives you competences on a high academic level within organization and marketing. The focus lies on issues that are especially relevant for companies in the sports and event sector. The profile is offered at Campus Esbjerg.
Admissions
Curriculum
Program Structure
The profile concerns itself with the entertainment markets, and how they interact with the sports and event sector. Other marketing issues are strategy and competition. The organizational subjects are governance in sports companies, project management, and innovation management. In addition, you get methodological skills in qualitative as well as in qualitative research. Further, you can choose between electives offered especially for this program as well as electives from other master studies offered at Campus Esbjerg.
The profile runs in eight quarters. In the courses, you will work with projects, in groups, and have lectures. The group of students in the courses is normally a size allowing interaction with the professor lecturing as well as discussions among the students. This enlarges the size of the active vocabulary which you can later use in discussing issues related to these fields as a part of your job.
The courses on the profile are taught in English. You can, however, do exams including your master thesis in Danish provided the teacher is Danish-speaking.
Gallery
Career Opportunities
Career Opportunities
Masters of Science in Economics and Business Administration work within practically all administrative areas as for example accounting and controlling, IT, marketing and sales management, planning, HRM, and organizational planning. MScs from the University of Southern Denmark is in general able to find relevant and attractive jobs after they graduate.
There is of course a relationship between the job that graduates get and the courses which they have taken on the profile they have studied. Many of the MScs are employed in specialist functions while others, especially as they gain experience, are taking on jobs that include not only management but also leadership.
Examples of job profiles in general:
- Marketing coordinator
- Project manager
- Personal assistant for CEO
- Management consultant
- Area sales manager
Examples of job profiles with Sports and Event Management:
- Marketing and promotions director
- Sporting goods sales representative
- Corporate sales director
- Director of tickets sales
- (Sport) facility manager
- Sport media representative
- Athletic business manager
- Sport market analyst
- Community sport & recreation manager
- University researcher
- Event Manager
- Fitness club manager
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.