Introduction
Ideal Students
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Curriculum
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English Language Requirements
Program Admission Requirements
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SDA Bocconi
Executive Master in Luxury Management - EMiLUX

DURATION

15 Months

LANGUAGES

English

PACE

Part time

APPLICATION DEADLINE

18 Nov 2025

EARLIEST START DATE

Jan 2026

TUITION FEES

EUR 46,000 *

STUDY FORMAT

Blended

* to be paid in four installments

Key Summary

About: The Executive Master in Luxury Management (EMiLUX) offers a comprehensive curriculum focusing on the luxury industry’s strategic and operational aspects. The program combines theoretical principles with real-world applications, enabling students to understand luxury brand management, marketing, and innovation.

Career Outcomes: Graduates can pursue roles such as luxury brand manager, marketing director, and business development manager. The program equips students with the skills needed for senior positions in luxury goods, hospitality, and fashion sectors.

Introduction

The necessary luxury for your career development

The Executive Master in Luxury Management (EMiLUX) is a post-experience modular program, taught over 13 months in Paris, Milano, Dubai, London, Los Angeles & Silicon Valley, Lausanne, and Rome.

The EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets. Without having to leave your job, you have the opportunity to open doors you didn't even know existed, and you'll be able to reach new goals.

Why choose EMiLUX?

International Environment In 6 Different Countries

With 8 international modules to be held in Paris, Milano, Dubai, London, Los Angeles & Silicon Valley, Lausanne, and Rome. EMiLUX allows you to get in touch with the most important Luxury brands and Markets in the world.

Prestigious Partnership

EMiLUX collaborates with top companies and institutions to create exclusive content and tools to better support our candidates in their future careers in the luxury industry. Alongside Bain&Company, BCG, Dorchester Collection Academy, illy, and Cartier as our main partners.

Top Guest Speakers And Direct Brand Experience

To gain the best and most up-to-date insights from the thinking leaders of the industries, and to directly experience brands in stores, showrooms, events, and trade fairs.

A World-Class International Faculty

The strength of the EMiLUX Faculty lies in a very high level of academic preparation and close and uninterrupted contact with the business world. EMiLUX Professors are involved in research, publishing, teaching, and consultancy with some of the most famous luxury companies in the world.

Learn Without Leaving Your Job

A part-time program divided into 7 intensive modules during pre-established weeks, that allows you to take leave from your company for limited periods and apply new insight immediately in the workplace.

Entrepreneurial Project (EP)

It is a Capstone Project that runs throughout the program, which allows each participant to exercise their creativity, rigor, and tenacity in applying course principles (such as strategy, operations, finance, HR, marketing, control, sales, and more) and contents to real business problems.

Design Thinking Project

Aiming at nurturing participants’ creativity and thinking out of the box. It’s conducted in collaboration with Illy.

Broaden Your Network

Join the Bocconi community, one of Europe’s oldest and most prestigious business education institutions with over 110.000 Alumni worldwide. You can also count on the EMiLUX network which includes around 120 Alumni.

Ideal Students

Admissions

Scholarships and Funding

Curriculum

Structure EMiLUX

Thanks to EMiLUX structure in 8 modules participants have the unique opportunity to empower their career in the luxury business, also looking at it from different cultural perspectives and in different markets.

Online Warm-up & Start of the Master

Pre-courses
Accounting
Marketing
Operations Management
Business Strategy

Module I: Paris - Crafting Brands Through Arts and Culture

Arts & Culture
Luxury Values and Heritage
Brand Management & Analysis
Trends & Concepts of Hard Luxury
Luxury Brand Communication and Semiotics
Innovation Typologies in Luxury
Authenticity
Cultural Models of Brand Building
Understanding and Managing Brand Identity

Module II: Milano - Value Creation in Luxury Markets

Business Modelling
Competitive Analysis
The Changing Face of the Luxury Landscape
The Growth Challenge and Key Dilemmas
Business Models & Strategy
The Launch of Entrepreneurial Projects (Eps)
Design Thinking Mindset & Techniques

Module III: Dubai - Go to Market

Doing Business in the Middle East
Retail Technology: the Greenhouse, Chalhoub
International Growth of Luxury Brands
Retail Safari
Buying & Merchandising Location Decisions and Kpis
The relevance and multifaceted nature of country of origin

Module IV: Los Angeles & San Francisco - Digital Strategies, Clienteling and CRM

Social Media & CRM in Luxury
Luxury Trademarks & Design
New Technologies (AI, Augmented Reality, etc.)
Digital Transformation and the “Connected Store”
Data Platform Strategies
Experience Management
Customer Acquisition and Marketing
Competing in the Metaverse
Data Sources and Decision-Making Tools

Module V: LAUSANNE - F&B MANAGEMENT AND SUPPLY CHAIN IN LUXURY

Structure of f&b sector (customer segmentation, distribution channels, operating models and competiton)
Drivers and trends (digitalization, sustainability and customization)
How to innovate in f&b business and setup new ventures
F&b economics
Food service quality and design
Supply chain management & counterfeiting

Module VI: Roma - Managing Growth and Evaluating Performance

Corporate Valuation Methodologies
Financing Growth
Identification of the "Fair Value"
M&as in Luxury
Why Cash Flows Matter
Financial Models of Luxury Brands

Module VII: London - Leading Sustainable Transformation in Luxury Brands and Managing Luxury Services

Circularity and innovative business models
A strategic view of sustainability for luxury companies
Design for sustainability in luxury industry
Sustainability challenges
The importance of storytelling
Fundamentals of great service
Understanding luxury service
Customer experience
Hospitality performance improvement case study workshop

Module VIII: Milano - New Frontiers & Looking Ahead

Crafting the perfect merger: the structure of an m&a process in the luxury sector
North asia and the future of luxury consumption
Chinese superapps and its impact on clienteling
Travel retail and offshore luxury consumption
E-tailers, hybrid players and marketplaces: business models and economic performance
Martech and analytics
Shaping the future of luxury: innovation, investment, and vision in a changing landscape
The new era of clienteling

Learning Model

Each course will start with a face-to-face residential session, continue online, and end with an exam in another face-to-face session. The first two modules are devoted to core courses that ensure a solid, common base. Other modules are dedicated to advanced courses.

The Face-to-face Modules: Features and Advantages

You will be able to interact with accomplished executives outside the school and you will have the opportunity to get to know and work with the other participants and a great variety of nationalities, companies, and professional and personal backgrounds.

Distance Learning

Distance learning is spread over several modules over 6 weeks and consists of specific topics (e.g. creativity and design thinking, sustainability, supply chain) as well as faculty advising on entrepreneurial projects.

Attendance is compulsory for both the face-to-face modules as well as the distance learning modules. This guarantees effective, balanced, consistent professional growth.

Rankings

Program Tuition Fee

Accreditations

English Language Requirements

Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!

Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.