DEGREE TYPE
Master degree
DURATION
16 months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
07 Jul 2025
EARLIEST START DATE
29 Sep 2025
TUITION FEES
EUR 32,000 *
STUDY FORMAT
Blended
* to be paid in four installments
Key Summary
Introduction
Your event will leave a legacy.
The Executive Master in Business of Events is designed for the Sports, Entertainment, and Exhibitions Industries. It is a global experience taught through 6 modules in 5 cities throughout Europe and the Middle East.
EMBE is a unique program that offers participants a profound exploration of the ecosystems that scaffold the events industry. The Advisory Council, global leaders with unique experiences in the field, and the Faculty will discuss theoretical models and empirical examples from leading companies and organizations to unfold and examine different dimensions of the complexity of the industry.
Why choose EMBE?
Develop A Business Event Acumen
The business of events is more than organizing the events. It is about having the right approach for an entrepreneurial and proactive mindset so that you can create additional value for the events you manage.
Access To International, High-Profile Networks
Four countries. Five cities. Endless contacts. the program will connect you to established (Europe) and growing (Middle-East) markets of events and will interconnect you with the network of the key leaders of the industry.
Get A Practical, Hands-On Perspective On Events
The program framework integrates managerial and entrepreneurial skills, offering a pragmatic, applied approach across various industry sectors.
Embrace The Event Mindset
The event mindset is not only a business mindset. It involves a wide range of perspectives. You will develop a set of essential skills, tools, and techniques that can help you navigate the complex world of events.
Adopt A Long-Term Vision Of Events
Events should go beyond a moment in time. You will develop specific core competencies and soft skills that will leave a positive impact: a legacy that will last much longer than the event itself.
Ideal Students
Who is EMBE for?
Somebody who has international professional experience preferably in event related organizations (e.g. media companies, sports event organizations, entertainment companies and events agencies) and embraces the multicultural context of the international events industry.
The ideal candidate should also have a strong desire to:
- Become an executive in event with enlarged perspectives for different industries
- Develop a business of events acumen
- Generate value drawing on sustainable principles
- Experience a top ranked School with connections worldwide
- Nurture your proactive mindset and seek out entrepreneurial opportunities
- Make a career switch towards the event business
- Learn from the Olympic knowledge, heritage and values.
Admissions
Scholarships and Funding
Each year, SDA Bocconi School of Management offers multiple scholarships and tuition waivers for outstanding candidates, thanks to the ongoing support of companies, other organizations, as well as our alumni and current students.
All candidates who meet the requirements can apply to the tuition waivers.
Admission to the program is independent of the awarding of any scholarship or tuition waiver.
Curriculum
WARM-UP | Online
- pre-courses: accounting, data-analysis
MODULE 1 (Milan) | Designing Visionary Events and Long-Lasting Legacy
- Concept Design and Creativity For Events
- Event Planning and Coordination
- Strategic Planning and Legacy
MODULE 2 (ROME) | Managing Resources and Evaluating Performance
- Event Budgeting and Controlling
- Workforce Strategy and Volunteers Management
- Event People Management
MODULE 3 (Paris) | Creating Value in Event Business
- Event Strategic Marketing and Branding
- Media and Commercial Strategies In The Events Industry
- Tourism Management and Territorial Marketing
MODULE 4 (Lausanne) | Delivering a Sustainable Event Experience
- Event Experience
- Venue Management
- Event Sustainability
MODULE 5 (Riyadh) | Fostering Stakeholders Engagement and Communication
- Communication and Social Media Strategies for Events
- Digital Technologies for Venues and Fans
- Data Analytics for Events
MODULE 6 (Milan) | Leading Innovation in The Event Industry
- Innovation and New Trends In The Events Industry
- Investments In The Events Industry
- Infrastructure
Event Project Presentation and Final Graduation Ceremony
Rankings
- 3rd European B-schools Bloomberg Businessweek
- 6th European B-schools Financial Times
- 1st Overall Satisfaction (WW) Global MBA Rankings Financial Times
Financial Times
- #6 European B-School Rankings 2025
- #2 EU - #4 WW Global MBA Rankings 2025
- #1 WW Environmental impact Global MBA Rankings 2024
- #5 EU - #6 WW Custom Education Rankings 2024
- #8 EU - #10 WW Executive Education Open Rankings 2024
- #14 EU - #23 WW Executive MBA Ranking 2024
The Economist
- #2 EU Full-Time MBA Ranking 2022
- #13 WW Full-Time MBA Ranking 2022
- #3 EU for Faculty Quality Full-Time MBA Ranking 2022
QS - Top MBA
- #10 EU QS Global MBA Rankings 2024 - Europe
- #21 WW QS Global MBA Rankings 2024
- #1 WW Return on Investment QS Global MBA Rankings 2024
- #7 WW QS Executive MBA Rankings 2024: Joint Programmes
Program Tuition Fee
Accreditations
English Language Requirements
Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.