Keystone logo
SDA Bocconi Executive Master in Business of Events - EMBE
SDA Bocconi

Executive Master in Business of Events - EMBE

16 Months

English

Part time

07 Jul 2025

29 Sep 2025

EUR 32,000 *

Blended

* to be paid in four installments

Key Summary

    About: The Executive Master in Business of Events (EMBE) is designed for professionals in the event management industry. This program focuses on developing strategic management skills and understanding the complexities of the events sector. Students will engage in practical learning experiences and apply theoretical knowledge to real-world scenarios during the course, which has a duration of 18 months.
    Career Outcomes: Graduates can pursue various career paths, including event management, business development, marketing, and consultancy roles within the events industry. The program prepares students for senior leadership positions and roles that require strategic decision-making in complex environments.

Introduction

Your event will leave a legacy.

The Executive Master in Business of Events is designed for the Sports, Entertainment, and Exhibitions Industries. It is a global experience taught through 6 modules in 5 cities throughout Europe and the Middle East.

EMBE is a unique program that offers participants a profound exploration of the ecosystems that scaffold the events industry. The Advisory Council, global leaders with unique experiences in the field, and the Faculty will discuss theoretical models and empirical examples from leading companies and organizations to unfold and examine different dimensions of the complexity of the industry.

Why choose EMBE?

Develop A Business Event Acumen

The business of events is more than organizing the events. It is about having the right approach for an entrepreneurial and proactive mindset so that you can create additional value for the events you manage.

Access To International, High-Profile Networks

Four countries. Five cities. Endless contacts. the program will connect you to established (Europe) and growing (Middle-East) markets of events and will interconnect you with the network of the key leaders of the industry.

Get A Practical, Hands-On Perspective On Events

The program framework integrates managerial and entrepreneurial skills, offering a pragmatic, applied approach across various industry sectors.

Embrace The Event Mindset

The event mindset is not only a business mindset. It involves a wide range of perspectives. You will develop a set of essential skills, tools, and techniques that can help you navigate the complex world of events.

Adopt A Long-Term Vision Of Events

Events should go beyond a moment in time. You will develop specific core competencies and soft skills that will leave a positive impact: a legacy that will last much longer than the event itself.

Ideal Students

Admissions

Scholarships and Funding

Curriculum

Rankings

Program Tuition Fee

Accreditations

English Language Requirements

Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!

Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.

About the School

Questions