Master of Marketing (MMKG)
Toronto, Canada
DURATION
1 Years
LANGUAGES
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PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
Introduction
Master of Marketing (MMKG)
The full-time, 12-month Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing.
The MMKG curriculum will provide students with the critical analysis and decision making skills required of marketers today. Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behaviour. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and equipped with the skills to advance to leadership roles in the future.
The capstone of the program is a two-term integrative consulting project, designed to give students first-hand experience in developing and implementing marketing strategies for real-world organizations.
The MMKG program is open to recent graduates from non-business and business degree programs, and to business professionals who wish to strengthen their marketing capabilities.
Gallery
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Term 1 (Fall)
- Financial Decisions For Managers
- Business Communication And Team Dynamics
- Marketing Management
- Marketing Research
- Digital Marketing Strategy
Term 2 (Winter)
- Marketing Field Project 1: Strategy
- Consumer Insights
- Marketing Analytics
- Strategic Professional Selling
- Credits Of 6000-level Marketing Elective(S).
Term 3 (Summer)
- Marketing Field Project 2: Implementation
- Brand Management
- Creativity In Marketing
- Credits Of 6000-level Marketing Elective(S)
Program Tuition Fee
Career Opportunities
The Master of Marketing program will prepare graduates for modern marketing roles and give them leadership development opportunities to pursue rewarding careers in the industry. Students will become professionals who understand both marketing and consumer behavior theory, and have the technical skills required to excel in digital marketing environments.
Throughout their studies, students will also have access to the Centre for Career Design (CCD). As Schulichโs in-house team of certified Career Coaches and Industry Advisors, the CCD offers a wealth of innovative resources, individualized mentoring and coaching to help advance your career. Meet alumni, recruiters and industry leaders at corporate information sessions and other CCD events, and receive online access to the very best career tools available.
Obtaining a Master of Marketing degree will open a wealth of career opportunities in the marketing field, from brand management positions to strategic marketing leadership roles. MMKG graduates will be well equipped for employment in the complex and exciting world of marketing.