Schiller International University
Masters of Science in Digital Marketing and E-commerce - Madrid
Madrid, Spain
MSc
DURATION
12 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 16,560 / per year *
STUDY FORMAT
On-Campus
* for European campuses, 19620 USD for Tampa campus
Key Summary
About: Schiller's Master of Science in Digital Marketing and E-Commerce trains students in digital planning, consumer insights, SEO, social media, analytics and customer engagement. The programme uses real-world assignments, digital tools and international case studies across global campuses and distance learning, intercampus mobility, 20,000+ alumni network. OPT is available to students finishing at Tampa.
Career Outcomes: Graduates can work as digital marketing lead, e-commerce strategist, content marketing specialist, data-focused brand manager, or in online commerce, digital strategy, analytics, UX or social media. Global Employability Path develops innovation, interpersonal, digital and business communication skills via mentorship, employer projects, Global Employability Certification.
The Master of Science in Digital Marketing and E-Commerce prepares students to excel in the modern digital business world by offering advanced expertise and applied training. The program covers vital subjects like digital planning, consumer insights, search engine optimization, social media strategies, analytics, and digital customer engagement. Students also learn to design impactful e-commerce sites and marketing campaigns that produce quantifiable results.
Built with global industry needs in mind, the degree integrates real-world assignments, leading digital tools, and international case examples. Graduates can pursue positions such as digital marketing lead, e-commerce strategist, content marketing specialist, or data-focused brand manager.
OPT
Optional Practical Training (OPT) lets international students on F-1 visas work in the U.S. for up to a year after graduation (or three years for STEM). Students who complete their final year at Schiller’s Tampa campus can access this opportunity, gaining real-world experience and improving their job readiness while working in the U.S. market.
60th Anniversary
Since 1964, Schiller has delivered globally oriented education and celebrates 60 years of academic excellence. The university has grown to four international campuses and continues to offer innovative programs within a diverse community. This anniversary highlights its long-term commitment to preparing globally minded professionals.
Alumni Network
Schiller’s 20,000-plus alumni form a powerful global network. Many hold successful careers in diplomacy, business, international organizations, and emerging industries. Alumni benefit from continuous networking events, mentorship, and engagement opportunities with the university community.
Schiller International University is committed to making global education accessible and offers scholarships of up to 50% on tuition fees. These merit- and need-based opportunities are designed to support motivated students in achieving their academic and professional goals across any of our campuses. Scholarships are awarded based on a student’s profile, academic achievements, and potential, helping to reduce financial barriers while maintaining the university’s international, career-focused approach to higher education.
The intercampus mobility program helps students build an international network and gain cross-cultural professional experience, making them highly attractive to employers.
Dual degrees provide students with the opportunity to earn degrees in both the U.S. and Europe, improving career prospects worldwide.
Distance learning students receive the same career services and internship opportunities as on-campus students, ensuring their employability in global markets.
The intercampus mobility program helps students build an international network and gain cross-cultural professional experience, making them highly attractive to employers.
Dual degrees provide students with the opportunity to earn degrees in both the U.S. and Europe, improving career prospects worldwide.
Distance learning students receive the same career services and internship opportunities as on-campus students, ensuring their employability in global markets.
Global Employability
Schiller International University’s Global Employability Path (GEP) is a specialized initiative designed to prepare students for success in a competitive, international job market. Aligned with the top 10 career skills identified by the World Economic Forum, the GEP develops students' abilities across four key areas: Innovation & Creativity, Interpersonal Skills, Digital Competence, and Business Communication.
Through mentorship, real-world challenges with global companies, simulations, workshops, and volunteer opportunities, students gain practical experience that enhances their academic journey. Upon completion, graduates receive a Global Employability Certification, signaling to top employers their readiness to lead and thrive in global work environments.
Schiller’s intensive learning model offers a streamlined two-day on-campus class schedule, enabling students to balance academics with internships, career development, and personal growth. This flexible format allows students to gain real-world experience, participate in networking events, and explore global career opportunities while earning a full-time degree.
Designed for ambitious learners, this model fosters time efficiency, hands-on learning, and professional development, ensuring students graduate with both academic knowledge and practical expertise. By integrating education with real-world applications, Schiller prepares students for successful