Keystone logo
SBS Swiss Business School Madrid Master of Science (MSc) in Digital Marketing
SBS Swiss Business School Madrid

Master of Science (MSc) in Digital Marketing

Madrid, Spain

1 Years

English

Full time

Request application deadline

Apr 2025

EUR 17,575 / per year

On-Campus

Key Summary

    About: The Master of Science (MSc) in Digital Marketing focuses on providing in-depth knowledge of digital marketing strategies and tools. You’ll learn to analyze consumer behavior, develop integrated marketing campaigns, and leverage data analytics to make informed decisions. The program typically lasts one to two years and includes practical projects to apply your learning in real-world scenarios.
    Career Outcomes: Graduates can find roles in various sectors, including digital marketing, content strategy, social media management, and data analysis. Job titles may include Digital Marketing Manager, SEO Specialist, and Social Media Analyst.

Introduction

Make a real impact in your career and stay ahead of the curve in today’s digital art business world. Develop your expertise and become an in-demand professional in the evolving field of digital marketing!

This program combines practical learning with exceptional networking opportunities, offering industry events, workshops, and social activities that open the door to real-world connections.

The Master in Digital Marketing equips you with the tools to lead successful campaigns and build unforgettable brands, setting the stage for a thriving career in the digital marketing landscape.

About the Program

Mode of Study: Full-time (1 year on campus, followed by submission of final project and work experience)

The Master of Science in Digital Marketing is designed for ambitious individuals eager to master the art of digital communication and thrive in today’s fast-paced, tech-driven marketplace.

During the first three terms, you will explore a modern curriculum that covers critical aspects of digital marketing, including social media strategies, predictive analytics, web marketing research, and digital customer behaviour. Through real case studies, interactive workshops, and dynamic classes such as Digital Marketing Strategy and Brand Building, you will gain the skills needed to create impactful campaigns and maximize ROI.

In the final term, the Innovation Lab offers a unique opportunity to bring your ideas to life. Here, you will apply your knowledge to hands-on projects, such as crafting comprehensive digital marketing strategies, designing social media campaigns, and leveraging analytics to drive decision-making. These experiences foster both innovation and measurable results.

Located at our vibrant Barcelona or Madrid Learning Hubs, the program is grounded in the Innovative Experiential Learning model, combining rigorous theoretical knowledge with real-world application. You will engage in a multicultural environment, benefiting from networking events, internships, and industry connections that will enhance your learning experience and career trajectory.

We emphasize creating industry connections through regular networking events, company visits, and SBS Spotlight sessions. These sessions feature leading professionals sharing insights and hosting workshops tailored to the latest trends and challenges in the field.

Upon completion, you will earn a prestigious degree from SBS Swiss Business School in Zurich, a globally recognized institution for academic excellence. This degree will position you for success in the dynamic world of digital marketing.

Why study at SBS Swiss Business School Madrid

Student Testimonials

Career Opportunities

Program Tuition Fee

Admissions

Scholarships and Funding

About the School

Questions